The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising

Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Investigated "sick baby" and "well baby"communication strategies in environmental or social marketing. Two studies were conducted with 300 adults. In the 1st study, 95 Ss were use…

Reducing Household Energy Consumption: A Qualitative and Quantitative Field Study

Brandon, G. & Lewis, A. (1999). Reducing household energy consumption: A qualitative and quantitative field study. Journal of Environmental Psychology, 19, 1, 75-85.
Investigated the effect of feedback conditions, income constraints, behavioural/structural aspects, environmental attitudes, and socio-demographics on energy consumption for 120 h…
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