Energy Conservation: Two Easy Ways Out

Articles
Van-der-Pligt, J. (1985). Energy conservation: Two easy ways out. Journal of Applied Social Psychology, 15, 1, 3-15.
Investigated attitude-behavior relationships in the context of energy conservation, using data from questionnaires administered to 219 Dutch Ss (average age 43.9 yrs) from rural a…

Effects of Television Modeling on Residential Energy Conservation

Articles
Winett, R. A., Leckliter, I. N., Chinn, D. E., Stahl, B., & Love, S. Q. (1985). Effects of television modeling on residential energy conservation. Journal of Applied Behavior Analysis, 18, 1, 33-44.
A combination of social marketing, communication, social learning (particularly modeling), and behavior analysis may provide an effective framework for behavior change via films a…

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