EnerGuide for Houses

Cases

Application of Social Psychological and Evaluation Research: Lessons from Energy Information Programs

Articles
Dennis, M. L. & Soderstrom, E. J. Application of social psychological and evaluation research: Lessons from energy information programs. Vol. 11. 1988. 77-84.
Discusses applied social psychological research on the dissemination of energy-related information, focusing on evaluations in 4 types of information dissemination programs: speci…

Why Is it So Hard to Sell "Savings" as a Reason for Energy Conservation?

Articles
Feldman, S. (1987). Why is it so hard to sell "savings" as a reason for energy conservation?. Energy Efficiency: Perspectives on Individual behavior, 27-40.

An Evaluation of the Validity and Reliability of Survey Response Data on Household Electricity Conservation

Articles
Fujii, E. T., Hennessy, M., & Mak, J. An evaluation of the validity and reliability of survey response data on household electricity conservation. Vol. 9. 1985. 93-104.
Evaluated the reliability and validity of responses to a survey question regarding whether households reduced electricity consumption during the energy crisis by directly comparin…

Communication and the Adoption of Energy Conservation Measures by the Elderly

Articles
Griffin, R. J. (1989). Communication and the adoption of energy conservation measures by the elderly. Journal of Environmental Education, 20, 4, 19-28.
Examined the relationship of communication to adoption of energy conservation behavior among homeowners in a community. 813 homeowners participating in the 5-yr study were divided…

Using Social Cognition and Persuasion to Promote Energy Conservation: A Quasi-Experiment

Articles
Gonzales, M. H., Aronson, E., & Costanzo, M. A. (1988). Using social cognition and persuasion to promote energy conservation: A quasi-experiment. Journal of Applied Social Psychology, 18, 12 (Pt 2), 1049-1066.
Examined whether the effectiveness of a residential conservation service home energy audit program could be improved by training auditors to use social-psychological principles du…

Advertising and the Department of Energy's Campaign for Energy Conservation

Articles
Hutton, R. R. (1982). Advertising and the Department of Energy's campaign for energy conservation. Journal of Advertising, 11, 2, 27-39.
Motivating consumers to conserve energy has proven to be a difficult task in the United States. One tactic that has been used on a limited basis by the Department of Energy is pa…

Free webinar: Power Smart Residential Behavioural Program (Jan. 18, 2012)

Forums
Jay Kassirer Ottawa January 03, 2012 12:06 PM
This program is a great example of applying the loyalty group approach to progressively engage participants in changing behaviours, using formative research to select target behav…

Looking for Model (1) Travel Behavior Programs and (2) Behavioral Building Energy Conservation Programs

Forums
Jay Kassirer Ottawa March 08, 2021 03:04 PM
Do you know of a particularly effective or innovative approach for changing travel or energy use behaviours? Your own program? Nominate it for Landmark designation. Designation as…

Two New Landmark Building Energy Behavior Case Studies – “Heat Loss Images, Norm Appeals Raise Impacts in Medicine Hat” and “California’s Energy Conservation Competition”

Forums
Jay Kassirer Ottawa March 08, 2021 03:02 PM
Tools of Change has published two new open-access, full-length, Landmark building energy behavior change case studies. Our Landmark case studies are peer-selected to recognize beh…

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