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ClimateSmart Home Service, Queensland, Australia

Cases
In 2009, the ClimateSmart Home Service program was launched by Local Government Infrastructure Services (LGIS) in Queensland, Australia. This program aimed to reduce the electrici…
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Heat Loss Images, Norm Appeals Raise Impacts in Medicine Hat

Cases
Medicine Hat, a city in western Canada with a municipally owned utility, was interested in exploring how consumers would respond to receiving information on their home’s heat loss…
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Europe’s Energy Neighborhoods

Cases
Based on a campaign run in Belgium in 2003, Europe’s Energy Neighborhoods was a program designed to allow neighborhoods to ‘bet’ with their municipalities that they could reduce e…
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Opower’s Home Energy Report, Minnesota

Cases
In 2009, Opower, an energy information software company, partnered with a Minnesota utility company to provide residential customers of the utility company with customized home en…
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Solarize Boosts Installations and Transforms Solar Markets Across America

Cases
Solarize first came to life in 2009 when a Portland resident interested in installing solar power recruited neighbors to join them in “going solar” to get a volume discount. Once …

Self-Perception Based Strategies for Stimulating Energy Conservation

Articles
Allen, C. T. (1982). Self-perception based strategies for stimulating energy conservation. Journal of Consumer Research, 8, 4, 381-390.
Examined the utility of self-perception based influence techniques for stimulating socially conscious consumption by testing one such technique--an attribution/labeling message. S…

Household Income, Electricity Use, and Rate-Structure Preferences

Articles
Blocker, T. J. & Koski, P. R. (1984). Household income, electricity use, and rate-structure preferences. Environment and Behavior, 16, 5, 551-572.
Explores the relationship between household income, present electricity use, and preferences for 3 proposed conservation-promoting electricity-rate structures, using data on 852 h…

Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research

Articles
Dennis, M., Soderstrom, E.J., Koncinski, W.S., Cavanaugh, B. (1990). Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research. American Psychologist, 45(10), 1109.
Discusses the limitations of previous energy conservation programs in affecting the behavior of individual consumers. Suggests that the rational-economic model upon which they wer…

Energy Conservation Behavior: The Difficult Path from Information to Action

Articles
Costanzo, M., Archer, D., Aronson, E., & Pettigrew, T. (1986). Energy conservation behavior: The difficult path from information to action. American Psychologist, 41, 5, 521-528.
Presents a social-psychological model of energy-use behavior that draws on behavioral and social research to explain influence processes and behavioral change related to energy co…

Using Social Cognition and Persuasion to Promote Energy Conservation: A Quasi-Experiment

Articles
Gonzales, M. H., Aronson, E., & Costanzo, M. A. (1988). Using social cognition and persuasion to promote energy conservation: A quasi-experiment. Journal of Applied Social Psychology, 18, 12 (Pt 2), 1049-1066.
Examined whether the effectiveness of a residential conservation service home energy audit program could be improved by training auditors to use social-psychological principles du…
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