Psychological or Attitudinal Factors which Influence the Introduction of Energy Conservation Technologies

Articles
Parthasarathy, R. (1989). Psychological or attitudinal factors which influence the introduction of energy conservation technologies. Abhigyan, fall, 36-47.
Energy conservation technologies can be classified in terms of (1) stages of development, (2) the investments required, (3) numbers of items involved, and (4) the beneficiaries. A…

Putting Text in Context: The Conflict Between Pro-Ecological Messages and Anti-Ecological Descriptive Norms

Articles
Oceja, L., & Berenguer, J. (2009). Putting text in context: The conflict between pro-ecological messages and anti-ecological descriptive norms. The Spanish Journal of Psychology, 12(2), 657-666.
In the present work we test whether the effectiveness of ecological messages may be canceled out when they conflict with the descriptive norm that is salient in the situation. In …

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