Energy

Prompting Electrical Energy Conservation in Commercial Users

Articles
Delprato, D. (1977). Prompting Electrical Energy Conservation in Commercial Users. Environment and Behavior, 9(3), 433-440.
Self prompting techniques were used to influence people to turn off lights in bathrooms. After consumers were given a method for self monitoring their behavior there was a signifi…

Effects of Informational Prompts on Energy Conservation in College Classrooms

Articles
Luyben, P. D. (1980). Effects of informational prompts on energy conservation in college classrooms. Journal of Applied Behavior Analysis, 13, 4, 611-617.
A multiple-baseline design was used with 2 target classroom groups of 28 and 27 Ss in a study to reduce electrical energy waste. A dittoed letter, signed by a faculty member, was …

Using E-mail Listservs to Promote Environmentally Sustainable Behaviors

Articles
Artz, N., & Cooke, P. (2007). Using e-mail listservs to promote environmentally sustainable behaviors. Journal of Marketing Communications, 13(4), 257-276.
This paper describes a social marketing campaign that encouraged individuals to adopt environmentally sustainable behaviors such as purchasing green power, installing energy-effic…

Putting Text in Context: The Conflict Between Pro-Ecological Messages and Anti-Ecological Descriptive Norms

Articles
Oceja, L., & Berenguer, J. (2009). Putting text in context: The conflict between pro-ecological messages and anti-ecological descriptive norms. The Spanish Journal of Psychology, 12(2), 657-666.
In the present work we test whether the effectiveness of ecological messages may be canceled out when they conflict with the descriptive norm that is salient in the situation. In …

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