Social Norms and Cooperation in Real-life Social Dilemmas

Thogersen, J. (2008). Social norms and cooperation in real-life social dilemmas. Journal of Economic Psychology, 29(4), 458-472.
The hypothesis, that injunctive and descriptive norms interact positively or synergistically to promote cooperation in social dilemmas, is tested in the context of a survey study …

Utilizing a Social-Ecological Framework to Promote Water and Energy Conservation: A Field Experiment

Kurz, T., Donaghue, N., & Walker, I. (2005). Utilizing a social-ecological framework to promote water and energy conservation: A field experiment. Journal of Applied Social Psychology, 35(6), 1281-1300.
The present study utilized a social-ecological framework to design an intervention to reduce residential water and energy use in a local community. An experimental design was used…

Twenty Years After Hines, Hungerford, and Tomera: A New Meta-Analysis of psycho-Social Determinants of Pro-Environmental Behaviour

Bamberg, S., & Möser, G. (2007). Twenty years after Hines, Hungerford, and Tomera: A new meta-analysis of psycho-social determinants of pro-environmental behaviour. Journal of Environmental Psychology, 27(1), 14-25.
The goal of the present paper is a replication as well as an extension of the Hines et al. [(1986/87). Analysis and synthesis of research on responsible environmental behaviour: A…

Using E-mail Listservs to Promote Environmentally Sustainable Behaviors

Artz, N., & Cooke, P. (2007). Using e-mail listservs to promote environmentally sustainable behaviors. Journal of Marketing Communications, 13(4), 257-276.
This paper describes a social marketing campaign that encouraged individuals to adopt environmentally sustainable behaviors such as purchasing green power, installing energy-effic…

How Do Socio-demographic and Psychological Factors Relate to Households Direct and Indirect Energy Use and Savings?

Abrahamse, W. & Steg, L. (2009). How Do Socio-demographic and Psychological Factors Relate to Households Direct and Indirect Energy Use and Savings?. Journal of Economic Psychology, 30, 711-720.
Households constitute an important target group for energy conservation. They not only use energy in a direct way (gas, electricity and fuel) but also in an indirect way (embedded…

Comparing Normative Influences as Determinants of Environmentally Conscious Behaviours Between the USA and Japan

Ando, K., Ohnuma, S., & Chang, E. (2007). Comparing normative influences as determinants of environmentally conscious behaviours between the USA and Japan. Asian Journal of Social Psychology, 10(3), 171-178. doi:10.1111/j.1467-839X.2007.00223.x.
The present study explored the influences of subjective and descriptive norms on environmentally conscious behaviours between the USA and Japan. It was predicted that subjective n…

Internal and External Influences on Pro-environmental Behavior: Participation in a Green Electricity Program

Clark, C., Kotchen, M., & Moore, M. (2003). Internal and external influences on pro-environmental behavior: Participation in a green electricity program. Journal of Environmental Psychology, 23(3), 237-246. doi:10.1016/S0272-4944(02)00105-6.
This paper integrates themes from psychology and economics to analyze pro-environmental behavior. Increasingly, both disciplines share an interest in understanding internal and ex…

Motivating Businesses to Reduce Waste and Recycle

Purpose and Introduction    Since 1993, King County Green Works has provided technical assistance, information and recognition to help businesses in King County reduce waste, incr…

Understanding Air Force Members' Intentions to Participate in Pro-environmental Behaviors: An Application of the Theory of Planned Behavior

Laudenslager, M., Holt, D., & Lofgren, S. (2004). Understanding air force members' intentions to participate in pro-environmental behaviors: An application of the theory of planned behavior. Perceptual and Motor Skills, 98(3,Pt2), 1162-1170. doi:10.2466/PMS.98.4.1162-1170.
At a single installation, a cross section of 307 active duty Air Force members completed questionnaires to assess whether the theory of planned behavior was useful in explaining t…

Compliance Motivations: Affirmative and Negative Bases

May, P. (2004). Compliance motivations: Affirmative and negative bases. Law & Society Review, 38(1), 41-65. doi:10.1111/j.0023-9216.2004.03801002.x.
This research addresses affirmative and negative motivations for compliance with social and environmental regulations. Affirmative motivations emanate from good intentions and a s…
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing