Energy Conservation Behavior: The Difficult Path from Information to Action

Articles
Costanzo, M., Archer, D., Aronson, E., & Pettigrew, T. (1986). Energy conservation behavior: The difficult path from information to action. American Psychologist, 41, 5, 521-528.
Presents a social-psychological model of energy-use behavior that draws on behavioral and social research to explain influence processes and behavioral change related to energy co…

How to incentivize comprehensive home energy retrofits

Forums
Julie Cook Kitchener Apr 8, 2024 13:00 pm
Hi all,   Even with the growing climate crisis and the rising cost of living, it is still a challenge to convince homeowners to retrofit their homes to be more energy efficient. T…

Behavioral Interventions in Resource Conservation: A System Approach Based on Behavioral Economics

Articles
Winkler, R. C., & Winett, R. A. (1982). Behavioral interventions in resource conservation: A system approach based on behavioral economics. American Psychologist, 37, 4, 421-435.
Outlines some of the advantages of an integration of psychological (social-learning) and economic conceptualizations when developing behavioral interventions in resource conservat…

How Influential is the Auditor? Determinants of Sales Effectiveness in Energy Conservation Programs

Articles
Brown, M. A., Berry, L. G., White, D. L. & Trumble, D. (1988). How influential is the auditor? Determinants of sales effectiveness in energy conservation programs. Energy Systems and Policy, 12, 135-149.
This paper examines the determinants of auditor effectiveness in selling energy conservation to homeowners and reports the results of an analysis of the effectiveness of the energ…

Improving Energy Conservation With Effective Home Audit Programs in California Using Communication and Commitment

Cases
Aronson, E. (1990). Applying social psychology to desegregation and energy conservation. Special Issue: Illustrating the value of basic research. Personality and Social Psychology Bulletin, 16, 1, 118-132.
The Pacific Gas and Electric Company (PG&E) in California provided a home audit program as a method to improve energy conservation. This initiative gave homeowners a free home ins…

Using Television Modeling to Reduce Energy Consumption in Roanoke,Virginia

Cases
Winett, R. A., Leckliter, I. N., Chinn, D. E., Stahl, B., & Love, S. Q. (1985). Effects of television modeling on residential energy conservation. Journal of Applied Behavior Analysis, 18, 1, 33-44.
A literature review was conducted to identify behavior change tools that could be useful in reducing residential energy consumption. These behavior change tools were then incorpor…

EnerGuide for Houses

Cases
EnerGuide for houses is a new energy evaluation program developed by Natural Resources Canada. Its purpose is to help homeowners understand their homes current energy use and iden…

Using Commitment to Reduce Energy Consumption in Iowa City

Cases
Pallak, M.S., D.A. Cook and J.J. Sullivan (1980). Commitment and Energy Conservation. In L. Bickman (ed.), Applied Social Psychology Annual 235-253, Beverley Hills, Ca: Sage.
First, a literature review identified public commitment as an effective tool for behavior change. In order to further investigate the effectiveness of commitment, this tool was in…

1-2-3 Campaign Against Global Warming

Cases
The 1-2-3 Global Warming Campaign was initiated in the 1st Unitarian Church in Portland, Oregon in January 2001 to inform people about the dangers of global warming and spur them …

Facing the Greenhouse Effect: Communication about Energy in Germany

Articles
Henschel, C. & Wiedemann, P. M. (1993). Facing the greenhouse effect: Communication about energy in Germany. Technology in Society, 15, 301-310.
Energy policy in Germany has been characterized by an irreconcilable debate about nuclear power and the potentials of renewable energy sources and energy-saving activities for mor…

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