Consumer Voices: Adoption of Residential Energy-Efficient Practices

Niemeyer, S. (2010). Consumer voices: Adoption of residential energy-efficient practices. International Journal of Consumer Studies, 34(2), 140-145. doi:10.1111/j.1470-6431.2009.00841.x.
The purpose of this research is to identify constraining variables that may impinge on adopting energy-efficient practices, materials, equipment and technology in households. The …

Putting Text in Context: The Conflict Between Pro-Ecological Messages and Anti-Ecological Descriptive Norms

Oceja, L., & Berenguer, J. (2009). Putting text in context: The conflict between pro-ecological messages and anti-ecological descriptive norms. The Spanish Journal of Psychology, 12(2), 657-666.
In the present work we test whether the effectiveness of ecological messages may be canceled out when they conflict with the descriptive norm that is salient in the situation. In …

Two New Landmark Building Energy Behavior Case Studies – “Heat Loss Images, Norm Appeals Raise Impacts in Medicine Hat” and “California’s Energy Conservation Competition”

Jay Kassirer Ottawa March 08, 2021 03:02 PM
Tools of Change has published two new open-access, full-length, Landmark building energy behavior change case studies. Our Landmark case studies are peer-selected to recognize beh…

Internal and External Influences on Pro-environmental Behavior: Participation in a Green Electricity Program

Clark, C., Kotchen, M., & Moore, M. (2003). Internal and external influences on pro-environmental behavior: Participation in a green electricity program. Journal of Environmental Psychology, 23(3), 237-246. doi:10.1016/S0272-4944(02)00105-6.
This paper integrates themes from psychology and economics to analyze pro-environmental behavior. Increasingly, both disciplines share an interest in understanding internal and ex…

Using Social Norms to Reduce Household Energy Consumption

Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.
Background  In the two projects described below, information was delivered to households in order to foster norms that support reduced electricity consumption.  These projects ma…

A Distorted View of Things

mtremper September 08, 2008 11:28 AM
Power company enlists kids to be "climate cops" Dear Friend, If the tree-hugging, save-the-planet zealots have their way, the idiocy of global warming will not only be…

Personal and Contextual Influences on Household Energy Adaptations

Black, J. S., Stern, P. C. & Elworth, J. T. (1985). Personal and contextual influences on household energy adaptations. Journal of Applied Psychology, 70, 1, 3-21.
Examined the interactive effects of economic, demographic, structural, and psychological variables on 4 behaviorally distinct types of reported conservation response involving ene…

From Social Psychology to Political Economy: A Model of Energy Use Behavior

Dholakia, R. R., Dholakia, N., & Firat, A. F. (1983). From social psychology to political economy: A model of energy use behavior. Journal of Economic Psychology, 3, 3-4, 231-247.
Argues that policies designed to affect individual energy-use behavior focus mostly on a limited number of micro (social and psychological), short-run, and easily manipulable vari…

Residential Energy Conservation: The Role of Past Experience in Repetitive Household Behavior

Macey, S. M., & Brown, M. A. Residential energy conservation: The role of past experience in repetitive household behavior. Vol. 15. 1983. 123-141.
Discusses repetitive behaviors that conserve residential energy. Repetitive behavior is viewed as a function of past experience, attitudes, subjective norms, and intentions. Data …

Energy Conservation: A Social Dilemma Approach. Special Issue: Applied Perspectives on Social and Temporal Dilemmas

Samuelson, C. D. (1990). Energy conservation: A social dilemma approach. Special Issue: Applied perspectives on social and temporal dilemmas. Social Behaviour, 5, 4, 207-230.
Analyzes the problem of residential energy use and energy conservation, using a social dilemma approach. Laboratory experiments on social dilemmas and field studies of energy cons…

Virtual North America

Introductory & Advanced Workshops

January 10th - 19th, 2022

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing