Improving Energy Conservation With Effective Home Audit Programs in California Using Communication and Commitment

Cases
Aronson, E. (1990). Applying social psychology to desegregation and energy conservation. Special Issue: Illustrating the value of basic research. Personality and Social Psychology Bulletin, 16, 1, 118-132.
The Pacific Gas and Electric Company (PG&E) in California provided a home audit program as a method to improve energy conservation. This initiative gave homeowners a free home ins…

Seeking Adverts/Campaigns/Slogans for Engaging SMEs

Forums
adwait ainapure November 19, 2008 09:33 AM
Hi all, I need to see examples of and evaluate adverts/campaigns/slogans etc. that aim to communicate and motivate environmental behaviour with Small-Medium Enterprises. Our pr…

Using Television Modeling to Reduce Energy Consumption in Roanoke,Virginia

Cases
Winett, R. A., Leckliter, I. N., Chinn, D. E., Stahl, B., & Love, S. Q. (1985). Effects of television modeling on residential energy conservation. Journal of Applied Behavior Analysis, 18, 1, 33-44.
A literature review was conducted to identify behavior change tools that could be useful in reducing residential energy consumption. These behavior change tools were then incorpor…

EnerGuide for Houses

Cases
EnerGuide for houses is a new energy evaluation program developed by Natural Resources Canada. Its purpose is to help homeowners understand their homes current energy use and iden…

Using Commitment to Reduce Energy Consumption in Iowa City

Cases
Pallak, M.S., D.A. Cook and J.J. Sullivan (1980). Commitment and Energy Conservation. In L. Bickman (ed.), Applied Social Psychology Annual 235-253, Beverley Hills, Ca: Sage.
First, a literature review identified public commitment as an effective tool for behavior change. In order to further investigate the effectiveness of commitment, this tool was in…

1-2-3 Campaign Against Global Warming

Cases
The 1-2-3 Global Warming Campaign was initiated in the 1st Unitarian Church in Portland, Oregon in January 2001 to inform people about the dangers of global warming and spur them …

How Influential is the Auditor? Determinants of Sales Effectiveness in Energy Conservation Programs

Articles
Brown, M. A., Berry, L. G., White, D. L. & Trumble, D. (1988). How influential is the auditor? Determinants of sales effectiveness in energy conservation programs. Energy Systems and Policy, 12, 135-149.
This paper examines the determinants of auditor effectiveness in selling energy conservation to homeowners and reports the results of an analysis of the effectiveness of the energ…

Facing the Greenhouse Effect: Communication about Energy in Germany

Articles
Henschel, C. & Wiedemann, P. M. (1993). Facing the greenhouse effect: Communication about energy in Germany. Technology in Society, 15, 301-310.
Energy policy in Germany has been characterized by an irreconcilable debate about nuclear power and the potentials of renewable energy sources and energy-saving activities for mor…

Effects of Television Modeling on Residential Energy Conservation

Articles
Winett, R. A., Leckliter, I. N., Chinn, D. E., Stahl, B., & Love, S. Q. (1985). Effects of television modeling on residential energy conservation. Journal of Applied Behavior Analysis, 18, 1, 33-44.
A combination of social marketing, communication, social learning (particularly modeling), and behavior analysis may provide an effective framework for behavior change via films a…

Reducing Energy Consumption: The Long-Term Effects of a Single TV Program

Articles
Winett, R. A., Leckliter, I. N., Chinn, D. E., & Stahl, B. (1984). Reducing energy consumption: The long-term effects of a single TV program. Journal of Communication, 34, 3, 37-51.
Investigated the effects of the delivery of a program through a cable TV system's public access channel on the consumer energy use of 150 households. The 20-min program emphasized…

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