Perceptual Awareness of Energy Requirements of Familiar Objects

Articles
Baird, J. C., & Brier, J. M. (1981). Perceptual awareness of energy requirements of familiar objects. Journal of Applied Psychology, 66, 1, 90-96.
Conducted 3 experiments to assess undergraduates' perceptual awareness of energy requirements in their immediate surroundings (e.g., refrigerators, automobiles, toasters). In Exp …

Knowledge of Energy Consumption

Articles
Weber, R. J., & Price, J. M. (1980). Knowledge of energy consumption. Bulletin of the Psychonomic Society, 15, 4, 267-268.
A paired-comparison scale of relative subjective energy consumption was established for the different appliances, and the resulting scale values were correlated with actual energy…

Effects of Informational Prompts on Energy Conservation in College Classrooms

Articles
Luyben, P. D. (1980). Effects of informational prompts on energy conservation in college classrooms. Journal of Applied Behavior Analysis, 13, 4, 611-617.
A multiple-baseline design was used with 2 target classroom groups of 28 and 27 Ss in a study to reduce electrical energy waste. A dittoed letter, signed by a faculty member, was …

Feedback as a Means of Decreasing Residential Energy Consumption

Articles
Seligman, C., & Darley, J. M. (1977). Feedback as a means of decreasing residential energy consumption. Journal of Applied Psychology, 62, 4, 363-368.
Tested the hypothesis that providing immediate feedback to homeowners concerning their daily rate of electricity usage would be effective in reducing electricity consumption. In t…

The Role of Financial Incentives in Utility-Sponsored Residential Conservation Programs: A Review of Customer Surveys

Articles
Berry, L. (1984). The role of financial incentives in utility-sponsored residential conservation programs: A review of customer surveys.. Evaluation and Program Planning, 7, 2, 131-141.
Reviews the impact of financial incentive loans offered by utility programs to residential customers to invest in energy-efficient equipment. Prospective and retrospective surveys…

The Value of Incentives in Stimulating Energy Conservation

Articles
Hutton, R. B., & McNeill, D. L. (1981). The value of incentives in stimulating energy conservation. Journal of Consumer Research, 8, 3, 291-298.
In the fall of 1979, the US Department of Energy implemented the Low Cost/No Cost Energy Conservation Program in 6 New England states. Results of a telephone survey of 1,811 house…

Exploring the Consumer Decision Process in the Adoption of Solar Energy Systems

Articles
LaBay, D. G., & Kinnear, T. C. (1981). Exploring the consumer decision process in the adoption of solar energy systems.. Journal of Consumer Research, 8, 3, 271-278.
Examined residential solar energy systems within an adoption and diffusion of innovations framework using data for 631 Ss who responded to a mail survey. Findings indicate conside…

Tax Credits as a Means of Influencing Consumer Behavior

Articles
Pitts, R. E., & Wittenbach, J. L. (1981). Tax credits as a means of influencing consumer behavior. Journal of Consumer Research, 8, 3, 335-338.
Examined the impact of the Residential Energy Conservation Tax Credit via telephone survey in a midwestern city; 146 individuals participated. Results suggest that the Tax Credit …

Household Behavior and the Use of Natural Gas for Home Heating

Articles
Verhallen, T. M., & Van Raaij, W. F. (1981). Household behavior and the use of natural gas for home heating. Journal of Consumer Research, 8, 3, 253-257.
Investigated the factors that determine energy use for home heating. Household behavior and home characteristics were the major determinants, whereas attitudes were of minor impor…

Information and Energy Conservation

Articles
Seligman, C. (1985). Information and energy conservation. Marriage and Family Review, 9, 1-2, 135-149.
Examines reasons why consumers are not saving as much energy and money as they can using research on the psychology of the energy consumer. The information consumers have and need…

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