The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising

Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Investigated "sick baby" and "well baby"communication strategies in environmental or social marketing. Two studies were conducted with 300 adults. In the 1st study, 95 Ss were use…

Information and Energy Conservation

Seligman, C. (1985). Information and energy conservation. Marriage and Family Review, 9, 1-2, 135-149.
Examines reasons why consumers are not saving as much energy and money as they can using research on the psychology of the energy consumer. The information consumers have and need…

Applying Social Psychology to Desegregation and Energy Conservation. Special Issue: Illustrating the Value of Basic Research

Aronson, E. (1990). Applying social psychology to desegregation and energy conservation. Special Issue: Illustrating the value of basic research. Personality and Social Psychology Bulletin, 16, 1, 118-132.
Presents 2 examples of social psychology in action in dealing with an immediate crisis and a gradual problem. The immediate crisis occurred when a school system was desegregated, …

How Influential is the Auditor? Determinants of Sales Effectiveness in Energy Conservation Programs

Brown, M. A., Berry, L. G., White, D. L. & Trumble, D. (1988). How influential is the auditor? Determinants of sales effectiveness in energy conservation programs. Energy Systems and Policy, 12, 135-149.
This paper examines the determinants of auditor effectiveness in selling energy conservation to homeowners and reports the results of an analysis of the effectiveness of the energ…

The impact of vivid messages on reducing energy consumption related to hot water use.

Bailey, J. O., Bailenson, J. N., Flora, J., Armel, K. C., Voelker, D., & Reeves, B. (2015). The impact of vivid messages on reducing energy consumption related to hot water use. Environment and Behavior, 47(5), 570-592.
Research suggests that vivid and personalized interventions influence proenvironmental attitudes and behaviors. Through the use of immersive virtual environment technology, people…

Vending Miser Education

cdollard January 05, 2006 03:39 PM
We are about to install Vending Miser devices on the pop machines on campus. There has been some concern expressed that students will see the machines from a distance and since th…

Seeking Adverts/Campaigns/Slogans for Engaging SMEs

adwait ainapure November 19, 2008 09:33 AM
Hi all, I need to see examples of and evaluate adverts/campaigns/slogans etc. that aim to communicate and motivate environmental behaviour with Small-Medium Enterprises. Our pr…

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