Normative Social Influence is Underdetected

Articles
Nolan, J. M., Schultz, P. W., Cialdini, R. B., Goldstein, N. J., Griskevicius V. (2008). Normative Social Influence is Underdetected. Personality and Social Psychology Bulletin, 34 (7), 913-923.
The present research investigated the persuasive impact and detectability of normative social influence. The first study surveyed 810 Californians about energy conservation and fo…

Consumers' Attitudes Toward Energy Conservation

Articles
Olsen, M. (1981). Consumers' Attitudes Toward Energy Conservation. Journal of Social Issues, 37(2), 108.
Discusses the finding that there are not strong links between energy-related attitudes and behaviors such as conservation support and actions. Proposes that appropriate energy-rel…

Tapping Satisfactions to Promote Energy Conservation Behavior

Articles
Simmons, D., & Widmar, R. (1986). Tapping Satisfactions to Promote Energy Conservation Behavior. Environmental Education and Information, 5(2), 70.
Discusses a study which explored the role of non-monetary incentives in encouraging conservation related behaviors with sixth grade students. It was found that satisfactions deali…

Energy Behavior

Articles
Stern, P., & Kirkpatrick, E. (1977, January 1). Energy Behavior. Environment.
This article discusses the current two major schools of thought about energy conservation. One is based on a system of incentives or penalties to change behavior and the other on …

Energy Conservation: Feelings Influence Actions

Articles
Verma, S. (1980). Energy Conservation: Feelings Influence Actions. Journal of Extension, 18, 14.
A study was done to determine (1) if interaction exists between the feeling and action components of behavior demonstrable for energy conservation, and (2) the effectiveness of an…

Diffusion of Energy-Conserving Innovations

Articles
Darley, J., & Beniger, J. (1981). Diffusion of Energy-Conserving Innovations. Journal of Social Issues, 37(2), 150.
Suggests that people's decisions to adopt energy-conserving processes and products is a specific instance of the decision to adopt an innovation. Discusses diffusion processes and…

Prompting Electrical Energy Conservation in Commercial Users

Articles
Delprato, D. (1977). Prompting Electrical Energy Conservation in Commercial Users. Environment and Behavior, 9(3), 433-440.
Self prompting techniques were used to influence people to turn off lights in bathrooms. After consumers were given a method for self monitoring their behavior there was a signifi…

Energy Conservation: Family Values, Household Practices and Contextual Variables

Articles
Hogan, M., & Paolucci, B. (1979). Energy Conservation: Family Values, Household Practices and Contextual Variables. Home Economics Research Journal, 7(4), 210-18.
A study was conducted to determine if differences existed in adoption rate of household energy conservation practices in families with varying husband-wife commitment to values an…

Consumers' Attitudes Toward Energy Conservation

Articles
Olsen, M. (1981). Consumers' Attitudes Toward Energy Conservation. Journal of Social Issues, 37(2), 108.
Discusses the finding that there are not strong links between energy-related attitudes and behaviors such as conservation support and actions. Proposes that appropriate energy-rel…

Dormitory Residents Reduce Electricity Consumption when Exposed to Real-Time Visual Feedback and Incentives

Articles
Petersen, J., Shunturov, V., Janda, K., Platt, G., & Weinberger, K. (2007). Dormitory Residents Reduce Electricity Consumption when Exposed to Real-Time Visual Feedback and Incentives. International Journal of Sustainability in Higher Education, 8(1), 16.
Purpose: In residential buildings, personal choices influence electricity and water consumption. Prior studies indicate that information feedback can stimulate resource conservati…

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