Using Social Norms to Reduce Household Energy Consumption

Cases

Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.

Background In the two projects described below, information was delivered to households in order to foster norms that support reduced electricity consumption. These projects ma…

Factors Necessary for the Social Diffusion of Social Energy in New England

Cases

Sawyer, S.W. (1982). Leaders in change: Solar energy owners and the implications for future adoption rates. Technological Forecasting and Social Change,21, 201-211.

Smart Metering

Forums

January 08, 2007 06:51 AM

There is an interesting article in today's New York Times on the impact of smart metering upon residential energy use. Smart metering can have a substantial impact upon residentia…

Water-Efficient Home Certification Prior to Sale

Forums

Cynthia Peterson Denver January 12, 2007 04:12 PM

Realtors in the Denver, Colo. area are thinking of developing a certification program that would identify homes for sale (existing, not new construction) that meet water-efficienc…

Greening the Workplace

Forums

Allison Plute Colorado Springs January 14, 2007 05:05 AM

Greetings- I am relatively new to this list, so I don't know if this has come up before or not... Does anyone have good websites, information, suggestions for retrofitting bui…

Data on IT/Telecom Equipment Electricity Consumption in Offices?

Forums

Daniele Loffreda Highlands Ranch January 17, 2007 03:45 AM

I am active in the U.S. Green Building Council, promoting the Leadership in Energy and Environmental Design standards. While there is a lot of macro data regarding CO2 emissions, …

Seeking Data on Energy Efficiency Behavior Changes

Forums

Jay Kassirer Ottawa January 18, 2007 02:48 PM

Can anyone on the listserv recommend (or ideally provide) studies / program evaluations that have measured changes in NON-purchase energy efficiency behaviours from social marketi…

CBSM in the Building Sector: Identifying Benefits and Barriers

Forums

Hannah Cooke January 23, 2007 04:07 AM

Has there been any community based social marketing done on the building sector to identify barriers and benefits to improved environmental performance on building sites, particul…

Seeking Info on How to Track Energy Saved in Community Energy Efficiency Project

Forums

Tammy Deets Bainbridge Island January 24, 2007 03:45 PM

We are launching a community energy efficiency project that promotes the use of a varity of measures from CFL bulbs to occupancy sensor power strip to reduce the use of electricit…

Seeking Info on Electricity Green Pricing

Forums

Peter Rosegg Honolulu December 29, 2006 09:30 AM

Aloha, I am looking for information on best practices and pitfalls to avoid in instituting and marketing a green pricing program to promote renewable energy sources through an…

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