1-2-3 Campaign Against Global Warming

Cases
The 1-2-3 Global Warming Campaign was initiated in the 1st Unitarian Church in Portland, Oregon in January 2001 to inform people about the dangers of global warming and spur them …

Factors Necessary for the Social Diffusion of Social Energy in New England

Cases
Sawyer, S.W. (1982). Leaders in change: Solar energy owners and the implications for future adoption rates. Technological Forecasting and Social Change,21, 201-211.

Global Action Plan Community Lifestyles Campaign

Cases
Gershon, D. & Gilman, R. (1991). Household ecoteam workbook: A six month program to bring your household into environmental balance. Uxbridge, Ontario:
The Global Action Plan (GAP) Community Lifestyles Campaign is targeted at households. A group of friends or neighbors get together eight times over 4 months. At each of these meet…

The Implementation of Set-Back Thermostats and Social Diffusion in Twin Rivers, New Jersey

Cases
Darley, J. M., & Beniger, J. R. (1981). Diffusion of energy-conserving innovations. Journal of Social Issues, 37, 2, 150-171.
After conducting a literature review, a time -controlled set-back thermostat was used as an innovation to reduce energy consumption. Residents in a three-block area in Twin Rivers…

Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research

Articles
Dennis, M., Soderstrom, E.J., Koncinski, W.S., Cavanaugh, B. (1990). Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research. American Psychologist, 45(10), 1109.
Discusses the limitations of previous energy conservation programs in affecting the behavior of individual consumers. Suggests that the rational-economic model upon which they wer…

Diffusion of Energy-Conserving Innovations

Articles
Darley, J., & Beniger, J. (1981). Diffusion of Energy-Conserving Innovations. Journal of Social Issues, 37(2), 150.
Suggests that people's decisions to adopt energy-conserving processes and products is a specific instance of the decision to adopt an innovation. Discusses diffusion processes and…

Diffusion of Energy-Conserving Innovations

Articles
Darley, J. M., & Beniger, J. R. (1981). Diffusion of energy-conserving innovations. Journal of Social Issues, 37, 2, 150-171.
Suggests that people's decisions to adopt energy-conserving processes and products is a specific instance of the decision to adopt an innovation. Based on previous research, 8 dim…

Innovating 'Diffusion of Innovation' theory: Innovation Characteristics the Intention of Utility Companies to Adopt Energy Conservation Interventions

Articles
Völlink, T., Meertens, R., & Midden, C. (2002). Innovating 'diffusion of innovation' theory: Innovation characteristics the intention of utility companies to adopt energy conservation interventions. Journal of Environmental Psychology, 22(4), 333-344. doi:10.1006/jevp.2001.0237.
Assessed the capacity of the innovation attributes proposed in Rogers' diffusion theory (1995) to predict the intention to adopt energy conservation interventions. It also provide…

A Sociotechnical Mapping of Domestic Biomass Heating Systems in Austria

Articles
Rohracher, H. (2002). A sociotechnical mapping of domestic biomass heating systems in Austria. Bulletin of Science, Technology & Society, 22(6), 474-483.
Introducing the perspective of science and technology studies (STS) to the analysis of the design and adoption of environmentally friendly technologies may help develop more effec…

Thought for Fuelling Change: A Review of Three Models for Understanding Environmentally Significant Transitions

Articles
Klupfel, E.J., Pfeiffer, W.C., Filson, G.C. (2003). Thought for fuelling change: A review of three models for understanding environmentally significant transitions. Environmentalist, 23(1), 29-38.
For over a century, western economic development has depended upon the use of combustible hydrocarbons for its energy needs. The 20th century saw the prolific exploitation of foss…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing