Created in 2003, the West of Scotland Cancer Awareness Project aimed to encourage individuals belonging to at-risk populations in the region to contact the National Health Service…
In 1998, Nortel Networks initiated GreenCommute, a Transportation Demand Management (TDM) program for its campus expansion in Ottawa, Ontario. Through enhancing and promoting alte…
Created in King County, Washington, Capitol Hill In Motion was a campaign designed to encourage car users and car-owning households in communities where 70% of people were already…
Developed by the City of Edmonton, the LocalMotion program was created to reduce greenhouse gas emissions and improve air quality through the reduction of regular automobile use b…
In 2009, the ClimateSmart Home Service program was launched by Local Government Infrastructure Services (LGIS) in Queensland, Australia. This program aimed to reduce the electrici…
Chicago’s Go Program was designed to help residents walk, bike, ride transit, and use bike share more frequently while driving alone less often. Outside of promoting alternative f…
Since 1995, Seattle Children’s Hospital has run a trip reduction program designed to reduce the number of employees driving alone to work to just 30% of trips by 2030. In the init…
Active for Life™ (AFL), a social marketing campaign supported by the Robert Wood Johnson Foundation (RWJF) and planned and implemented by AARP was created to help sedentary midlif…
Created in 1989, the Go Boulder program was designed to reduce traffic congestion and air pollution by getting Boulder residents to shift from single-occupant vehicle use to alter…
In 2014, Virgin Atlantic Airways (VAA) conducted a pilot with its captains to determine how monitoring, performance information, personal targets, and prosocial incentives would i…