CBSM Recommends

Norms for Environmentally Responsible Behaviour: An Extended Taxonomy

Articles
Thogersen, J. (2006). Norms for environmentally responsible behaviour: An extended taxonomy. Journal of Environmental Psychology, 26(4), 247-261.
The concept of personal or moral norms is ambiguous with regard to its motivational content. An extension and a refinement of the norm taxonomy are therefore suggested, distinguis…

To What Degree are Environmentally Beneficial Choices Reflective of a General Conservation Stance?

Articles
Thogersen, J., & Ölander, F. (2006). To What Degree are Environmentally Beneficial Choices Reflective of a General Conservation Stance?. Environment and Behavior, 38(4), 550-569.
Whether or not different environmentally beneficial choices have common motivational causes are discussed in the framework of partial correlation analysis with structural equation…

Media Attention and the Market for 'Green' Consumer Products.

Articles
Thogersen, J. (2006). Media Attention and the Market for 'Green' Consumer Products. Business Strategy and the Environment, 15(3), 145-156.
There are signs that a general 'counter-attack' is now being orchestrated against the 'greens'. This paper surveys the evidence regarding an 'issue-attention' cycle in environment…

Are Psychological and Ecological Well-Being Compatible? The Role of Values, Mindfulness, and Lifestyle

Articles
Brown, K., & Kasser, T. (2005). Are psychological and ecological well-being compatible? The role of values, mindfulness, and lifestyle. Social Indicators Research, 74(2), 349-368.
Happiness and ecological well-being are often portrayed as conflictual pursuits, but they may actually be complementary. In samples of adolescents (Study 1) and adults (Study 2), …

A Cognitive Dissonance Interpretation of Consistencies and Inconsistencies in Environmentally Responsible Behavior

Articles
Thogersen, J. (2004). A cognitive dissonance interpretation of consistencies and inconsistencies in environmentally responsible behavior. Journal of Environmental Psychology, 24(1), 93-103.
The issue of consistency and inconsistency in environmentally responsible behavior (ERB), as reflected in the correlations between different ERBs, is discussed in the light of soc…

Human Values and the Emergence of a Sustainable Consumption Pattern: A Panel Study

Articles
Thogersen, J., & Ölander, F. (2002). Human values and the emergence of a sustainable consumption pattern: A panel study. Journal of Economic Psychology, 23(5), 605-630.
In this study, data from a random sample of Danish consumers are used to test the hypothesis that the emergence of a sustainable consumption pattern is influenced by individual va…

What's the Catch? Reducing Consumption of Contaminated Fish Among Anglers

Articles
Jonick, T., Anderson, E. L., Lin, S., Bruni, C. M., Schultz, P., Groner, S., et al. (2010). What's the Catch? Reducing Consumption of Contaminated Fish Among Anglers. Social Marketing Quarterly, 16(1), 32-51.
In Southern California, white croaker caught within proximity to the Palos Verdes Shelf Superfund Site have been found to be contaminated with such high levels of dichloro-dipheny…

How to Market Handwashing

Forums
Mathew Shumaker Prince George Feb 1, 2011 17:08 pm
One of our Primary Health Care Developers forwarded this YouTube clip on marketing handwashing. I thought it was pretty relevant to getting both the young and old to buy in to a b…

Successful Campaigns to Decrease Food Waste in a School Cafeteria

Forums
Tina Randall Forest Grove May 2, 2011 15:11 pm
Hello I am designing a step-by-step model to reduce the large amounts of food people take and waste at a university cafeteria. I am using the model laid out in the Fostering Susta…

CBSM and Sustainable Food / Food Security

Forums
kreesta doucette winnipeg Jun 3, 2011 12:16 pm
We are working on developing a strategy to engage a few key audiences in more sustainable food choices around reducing food waste, local food, and fair food. Does anyone have e…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing