Availability: A Heuristic for Judging Frequency and Probability
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Fear-Arousing and Empathy-Arousing Appeals to Help: The Pathos of Persuasion
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Reactance and Norm Appeal in Anti-Littering Messages
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A Protection Motivation Theory of Fear Appeals and Attitude Change
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Effects of Fear Appeals and Physiological Arousal upon Emotions, Attitudes, and Cigarette Smoking.
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A Revised Scale for the Measurement of Ecological Attitudes and Knowledge
Maloney, M. P., Ward, M. P., & Braucht, G. N. (1975). A revised scale for the measurement of ecological attitudes and knowledge. American Psychologist, 30, 7, 787-790.
Protection Motivation and Self-Efficacy: A revised Theory of Fear Appeals and Attitude Change
Maddux, J., & Rogers, R. W. (1983). Protection motivation and self-efficacy: A revised theory of fear appeals and attitude change.. Journal of Experimental Social Psychology, 19, 5, 469-479.
Effects of Fear and Specificity of Recommendation upon Attitudes and behavior
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Ecological Stress: A Deadly Reminder
Kets-de-Vries, M. F. (1980). Ecological stress: A deadly reminder. Psychoanalytic Review, 67, 3, 389-408.
Sensitizing People by Making the Abstract Concrete: Study of the Effect of "Hiroshima-Nagasaki: 1945"
Granberg, D. & Faye, N. (1972). Sensitizing people by making the abstract concrete: Study of the effect of "Hiroshima-Nagasaki: 1945.". American Journal of Orthopsychiatry, 42, 5, 811-815.