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The Fifth Guy Campaign

Cases
Ahead of the 2007 flu season, the Florida Department of Health decided to take on a new approach to pandemic preparedness – instead of implementing an information intensive campai…
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Minority Organ Donation: The Power of an Educated Community

Cases
In the late 1970s a grassroots movement emerged that aimed to increase organ donation rates among minorities in the United States. As part of this movement, 40 individuals were br…
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Motivating Television Viewers to Become Organ Donors

Cases
The following case study explores how a popular primetime television drama, Numb3rs, was used to inform audiences of issues surrounding organ donation and, as a result, encourage …
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AIDS Peer Education Program

Cases
Originally created in 1987 by a high school nurse and biology teacher in the Montérégie region of Quebec, the AIDS Peer Education Program was designed to reduce the incidence of s…
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Malawi’s BRIDGE Project

Cases
Developed to address the rapidly increasing rate of HIV infections in Malawi, the BRIDGE Project had five main objectives: (1) increase the median age for becoming sexually active…
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Chlamydia Outreach Advice Screening and Treatment (COAST)

Cases
Developed by North East Lincolnshire Care Trust Plus and NHS North Lincolnshire, the Chlamydia Outreach Advice Screening and Treatment (COAST) program offered free Chlamydia scree…
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loveLife: Preventing HIV Among South African Youth

Cases
In 1997, South Africa was in the midst of a growing HIV epidemic. In an effort to combat the spread of HIV, the Kaiser Family Foundation, working with the National Health Foundati…
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Health Communication via New Media: An Internet-Based Peer Community Dedicated to Health Information Created by Youth in Dakar, Senegal

Cases
In the summer of 2008, Réseau Africain de l’Éducation pour la Santé (RAES) developed and implemented a health communications pilot project targeting secondary school students thro…
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Climate Matters Program for TV Weathercasters

Cases
In 2009, Ed Maibach and colleagues at George Mason University and Climate Central began to discuss the potential for TV weathercasters to band together, creating a community of pr…
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Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water

Cases
Several decades ago, the city of Cape Town, South Africa predicted severe water shortages as a result of rapid urbanization and high per capita water consumption. In 2018, as the …

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