Promoting Gasoline Conservation: The Effects of Reinforcement Schedule, a Leader, and Self-Recording
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Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation
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Household Actions Can Provide a Behavioral Wedge to Rapidly Reduce US Carbon Emissions
Dietz, T., Gardner, G.T., Gilligan, J., Stern, P.C., Vandenbergh, M.P. (2009). Household actions can provide a behavioral wedge to rapidly reduce US carbon emissions. Proceedings of the National Academy of Sciences of the United States of America, 106(44), 18452-18456.