Gasoline Conservation: A Procedure for Measuring and Reducing the Driving of College Students

Foxx, R. M. & Hake, D. F. (1977). Gasoline conservation: A procedure for measuring and reducing the driving of college students. Journal of Applied Behavior Analysis, 10, 1, 61-74.
Sought to motivate college students to reduce the number of miles they drove each day and thus save gasoline. The 12 experimental Ss were offered various combinations of prizes su…

Promoting Gasoline Conservation: The Effects of Reinforcement Schedule, a Leader, and Self-Recording

Hake, D.F. & Foxx, R. M. (1978). Promoting gasoline conservation: The effects of reinforcement schedule, a leader, and self-recording. Behavior Modification, 2, 3, 339-370.
Replicated a previous procedure developed by the authors for reducing driving and extended it to increase its potential for wide use. Two groups, reinforcement and self-recording,…

A Company-Based Lottery to Reduce the Personal Driving of Employees

Foxx, R. M. & Schaeffer, M. H. (1981). A company-based lottery to reduce the personal driving of employees. Journal of Applied Behavior Analysis, 14, 3, 273-285.
83 employees of a research and consulting firm were divided into experimental and contrast groups. The experimental design involved a baseline in which no consequences were attach…

Consumer Adaptation to Gasoline Price Increases

Pitts, R. E., Willenborg, J. F. & Sherrell, D. L. (1981). Consumer adaptation to gasoline price increases. Journal of Consumer Research, 8, 3, 322-330.
Results from the present longitudinal study provide new evidence on household response to gasoline price increases from 1973 to 1979. 260 household members of a consumer panel exh…

A Community-Based Gasoline Conservation Project: Practical and Methodological Considerations

Hake, D. F. & Zane, T. (1981). A community-based gasoline conservation project: Practical and methodological considerations. Behavior Modification, 5, 4, 435-458.
Tested whether a community-based project, as opposed to previous college-based or one-location based studies, was feasible in terms of recruiting participants, their cooperativene…

Acceptability of single and combined transport policy measures: The Importance of Environmental and Policy Specific Beliefs

Eriksson, L., Garvill, J., & Nordlund, A. M. (2008). Acceptability of single and combined transport policy measures: The importance of environmental and policy specific beliefs. Transportation Research Part A: Policy and Practice, 42(8), 1117-1128.
n this study, the acceptability of different transport policy measures was examined. Three measures were assessed individually and as packages combining one push measure (a raised…

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…
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Household Actions Can Provide a Behavioral Wedge to Rapidly Reduce US Carbon Emissions

Dietz, T., Gardner, G.T., Gilligan, J., Stern, P.C., Vandenbergh, M.P. (2009). Household actions can provide a behavioral wedge to rapidly reduce US carbon emissions. Proceedings of the National Academy of Sciences of the United States of America, 106(44), 18452-18456.
Most climate change policy attention has been addressed to long-term options, such as inducing new, low-carbon energy technologies and creating cap-and-trade regimes for emissions…

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