Value Structures Behind Proenvironmental Behavior

Articles
Nordlund, A., & Garvill, J. (2002). Value structures behind proenvironmental behavior. Environment and Behavior, 34(6), 740-756. doi:10.1177/001391602237244.
The purpose of the study was to test a hierarchical model of the effects of general values, environmental values, problem awareness, and personal norms on general proenvironmental…

On Being Both With Us and Against Us: A Normative Conflict Model of Dissent in Social Groups

Articles
Packer, D. (2008). On being both with us and against us: A normative conflict model of dissent in social groups. Personality and Social Psychology Review, 12(1), 50-72. doi:10.1177/1088868307309606.
Although past research has demonstrated a positive relationship between collective identification and normative conformity, there may be circumstances in which strongly identified…

Misperceiving the College Drinking Norm and Related Problems: A Nationwide Study of Exposure to Prevention Information, Perceived Norms and Student Alcohol Misuse

Articles
Perkins, H., Haines, M., & Rice, R. (2005). Misperceiving the College Drinking Norm and Related Problems: A Nationwide Study of Exposure to Prevention Information, Perceived Norms and Student Alcohol Misuse. Journal of Studies on Alcohol, 66(4), 470-478.
Objective: This study examined (1) the prevalence of misperceptions of college student drinking norms across campuses nationwide, (2) the importance of perceived norms in predicti…

The Personal Norm of Reciprocity

Articles
Perugini, M., Gallucci, M., Presaghi, F., & Ercolani, A. (2003). The personal norm of reciprocity. European Journal of Personality, 17(4), 251-283. doi:10.1002/per.474.
Reciprocity is here considered as an internalized social norm, and a questionnaire to measure individual differences in the internalized norm of reciprocity is presented. The ques…

Differentiating Among Motives for Norm Conformity

Articles
Pool, G., & Schwegler, A. (2007). Differentiating among motives for norm conformity. Basic and Applied Social Psychology, 29(1), 47-60.
Two studies investigated why individuals conform to social norms. The authors propose that individuals conform to social norms to satisfy 3 general motives: accuracy, self-related…

Moving Toward a Theory of Normative Influences: How Perceived Benefits and Similarity Moderate the Impact of Descriptive Norms on Behaviors

Articles
Rimal, R., Lapinski, M., Cook, R., & Real, K. (2005). Moving toward a theory of normative influences: How perceived benefits and similarity moderate the impact of descriptive norms on behaviors. Journal of Health Communication, 10(5), 433-450. doi:10.1080/10810730591009880.
In recent years researchers have focused attention on understanding the role of normative factors in influencing behaviors. Although there is some evidence to support the idea tha…

Expanding the Affective and Normative Components of the Theory of Planned Behavior: A Meta-Analysis of Anticipated Affect and Moral Norms

Articles
Rivis, A., Sheeran, P., & Armitage, C. (2009). Expanding the affective and normative components of the theory of planned behavior: A meta-analysis of anticipated affect and moral norms. Journal of Applied Social Psychology, 39(12), 2985-3019. doi:10.1111/j.1559-1816.2009.00558.x.
Meta-analysis was used to determine the predictive validity of anticipated affect and moral norms in the theory of planned behavior (TPB; Ajzen, 1991). Medium-to-large sample-weig…

Descriptive Norms as an Additional Predictor in the Theory of Planned Behaviour: A Meta-Analysis

Articles
Rivis, A., & Sheeran, P. (2003). Descriptive norms as an additional predictor in the theory of planned behaviour: A meta-analysis. Current Psychology, 22(3), 218-233. doi:10.1007/s12144-003-1018-2.
This study used meta-analysis: (a) to quantify the relationship between descriptive norms and intentions, and (b) to determine the increment in variance attributable to descriptiv…

Evidence that Intentions Based on Attitudes Better Predict Behaviour than Intentions Based on Subjective Norms

Articles
Sheeran, P., Norman, P., & Orbell, S. (1999). Evidence that intentions based on attitudes better predict behaviour than intentions based on subjective norms. European Journal of Social Psychology, 29(2-3), 403-406. doi:10.1002/(SICI)1099-0992(199903/05)29:2/3<403::AID-EJSP942>3.0.CO;2-A.
Self-determination theory suggests that better prediction of behaviour will be observed from intentions based on attitudes than intentions based on subjective norms. In a study of…

Prosocial Norms as a Positive Youth Development Construct: Conceptual Bases and Implications for Curriculum Development

Articles
Siu, A., Cheng, H., & Leung, M. (2006). Prosocial norms as a positive youth development construct: Conceptual bases and implications for curriculum development. International Journal of Adolescent Medicine and Health, 18(3), 451-457.
Prosocial norms are clear, healthy, ethical standards, beliefs, and behavior guidelines that promote prosocial behavior and minimize health risks. The promotion of prosocial norms…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing