The Personal Threat of Environmental Problems as Predictor of Environmental Practices

Articles
Baldassare, M. & Katz, C. (1992). The personal threat of environmental problems as predictor of environmental practices. Environment and Behavior, 24, 5, 602-616.
640 adult residents of Orange County, California completed a survey regarding their perceived threat of environmental problems. Ss who perceived that environmental problems pose a…

Ready to Fly Solo? Reducing Social Marketing's Dependence on Commercial Marketing Theory

Articles
Peattie, S., & Peattie, K. (2003). Ready to fly solo? Reducing social marketing's dependence on commercial marketing theory. Marketing Theory, 3(3), 365-385.
The past development of social marketing theory and practice has been based largely on the translation of ideas and practices from conventional, commercial marketing. The applicat…

Differential Effects of Exposure to Social Norms Campaigns: A Cause for Concern

Articles
Campo, S., & Cameron, K. (2006). Differential effects of exposure to social norms campaigns: A cause for concern. Health Communication, 19(3), 209-219. doi:10.1207/s15327027hc1903_3.
College students' processing of alcohol social norms messages, related effects on normative judgments, attitudes toward their own behaviors, and perception of undergraduate attitu…

Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns

Articles
Campo, S., Cameron, K., Brossard, D., & Frazer, M. (2004). Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns. Communication Monographs, 71(4), 448-470. doi:10.1080/0363452042000307498.
College students' processing of alcohol, smoking, and exercise social norms messages, and related effects on judgments, attitudes toward one's own behaviors, and attitudes toward …

A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking

Articles
DeJong, W., Schneider, S., Towvim, L., Murphy, M., Doerr, E., Simonsen, N., et al. (2006). A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking. Journal of Studies on Alcohol, 67(6), 868-879
Objective: An 18-site randomized trial was conducted to determine the effectiveness of social norms marketing (SNM) campaigns in reducing college student drinking. The SNM campaig…

A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking: A Replication Failure

Articles
DeJong, W., Schneider, S., Towvim, L., Murphy, M., Doerr, E., Simonsen, N., et al. (2009). A multisite randomized trial of social norms marketing campaigns to reduce college student drinking: A replication failure. Substance Abuse, 30(2), 127-140. doi:10.1080/08897070902802059.
A 14-site randomized trial tested the effectiveness of social norms marketing (SNM) campaigns, which present accurate student survey data in order to correct misperceptions of sub…

Response Format Effects in Questions about Norms: Implications for the Reliability and Validity of the Normative Approach

Articles
Hall, T., & Roggenbuck, J. (2002). Response format effects in questions about norms: Implications for the reliability and validity of the normative approach. Leisure Sciences, 24(3-4), 325-337. doi:10.1080/01490400290050772.
Several studies have demonstrated that altering the format (question wording or presentation format) can alter responses obtained from normative questions. This study extends that…

Collective Benefits, Exchange Interests, and Norm Enforcement

Articles
Horne, C. (2004). Collective Benefits, Exchange Interests, and Norm Enforcement. Social Forces, 82(3), 1037-1062. doi:10.1353/sof.2004.0041.
Under what conditions are norms likely to be enforced? What processes lead to the punishment of deviant behavior? While social relations are thought to be a key part of the answer…

The Impact of Individualist and Collectivist Group Norms on Evaluations of Dissenting Group Members

Articles
Hornsey, M., Jetten, J., McAuliffe, B., & Hogg, M. (2006). The impact of individualist and collectivist group norms on evaluations of dissenting group members. Journal of Experimental Social Psychology, 42(1), 57-68. doi:10.1016/j.jesp.2005.01.006.
Two experiments were conducted to investigate the impact of individualist and collectivist norms on evaluations of dissenting group members. In the first experiment (N=113), group…

The Moderating Role of the Attitude-Subjective Norms Conflict on the Link Between Moral Norms and Intention

Articles
Hübner, G., & Kaiser, F. (2006). The moderating role of the attitude-subjective norms conflict on the link between moral norms and intention. European Psychologist, 11(2), 99-109. doi:10.1027/1016-9040.11.2.99.
Within a traditional planned-behavior framework, the conditions remain ambiguous under which moral norms add to the overall intention to act. In this paper, we aim to provide insi…

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