Montana Mask-Wearing PSAs with Normative Messaging

Forums
Liz Foote Maui Jul 9, 2020 9:35 am
I saw these graphics posted on Twitter, presented as a great example of social proof. I think they also use humor pretty well. I'm not sure where they came from; for starters I di…

“Accurate, Honest and Transparent: How Leaders Should Communicate about Coronavirus”

Forums
Liz Foote Maui Jul 9, 2020 11:27 am
As someone who watched NY Governor Andrew Cuomo’s daily coronavirus briefings pretty religiously, I enjoyed reading this opinion piece from Australia about how leaders should comm…

Behavioural Science around the World: A World Bank Report

Forums
Julie Cook Kitchener Aug 18, 2020 15:45 pm
Hi everyone, Last year, the World Bank published a report entitled "Behavioral science around the world: Profiles of 10 countries". They provide details on what these 10 countrie…

Behavioural Science Toolkit for Physical Distancing and People Movement

Forums
Liz Foote Maui Sep 2, 2020 2:41 am
As described in this article, the firm The Behavioural Architects has released a free resource to help with physical distancing and people movement, specifically the behaviors of …

“How Much Information Is Too Much?” Webinar with Cass Sunstein

Forums
Liz Foote Maui Oct 4, 2020 4:48 am
Cass Sunstein has a new book out (shocker, I know!) called “Too Much Information,” and he discussed its themes in a webinar last month – check it out! He discussed not only inform…

Global COVID-19 Study Provides Insights on Message Framing

Forums
Liz Foote Maui Oct 9, 2020 22:10 pm
This is a very insightful article about a study on global attitudes surrounding COVID-19 and health messaging. It’s great to see that in most countries, “the vast majority of peop…

“It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates”

Forums
Liz Foote Maui Oct 23, 2020 4:01 am
I’m sharing a recent article published in PLOSOne about a study carried out in Israel that investigated the effect of different messaging strategies on no-shows and appointment ca…

Open Access Online Course, "Behaviour Change for Conservation"

Forums
Liz Foote Maui Mar 30, 2021 2:36 am
Just came across this on Twitter via @SMGriffith1; there is an open-access online course available called "Behaviour Change for Conservation." You can find it here. "This open-…

Urgency & Agency: Conquering Climate Despair

Forums
Julie Cook Kitchener May 27, 2021 17:29 pm
Hi everyone, "I will admit that I sometimes fall into the climate doom-ism camp. As a sustainability and behavioral scientist steeped in a steady stream of information about how …

COP 26 & The Benefits of Climate Action

Forums
Julie Cook Kitchener Nov 18, 2021 18:02 pm
Hi all, As you may know, the latest global climate negotiations at COP 26 in Glasgow have drawn to a close. Though some progress was made, concerns remain about the enormous gap …

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing