The Effects of Subjective Norms on Behaviour in the Theory of Planned Behaviour: A Meta-Analysis

Articles
Manning, M. (2009). The effects of subjective norms on behaviour in the theory of planned behaviour: A meta-analysis. British Journal of Social Psychology, 48(4), 649-705. doi:10.1348/014466608X393136.
A meta-analysis investigated the effects of perceived injunctive (IN) and descriptive (DN) norms on behaviour (BEH) within the theory of planned behaviour (TPB) in a sample of 196…

Compliance Motivations: Affirmative and Negative Bases

Articles
May, P. (2004). Compliance motivations: Affirmative and negative bases. Law & Society Review, 38(1), 41-65. doi:10.1111/j.0023-9216.2004.03801002.x.
This research addresses affirmative and negative motivations for compliance with social and environmental regulations. Affirmative motivations emanate from good intentions and a s…

Individualist and Collectivist Norms: When It's OK to Go your Own Way

Articles
McAuliffe, B., Jetten, J., Hornsey, M., & Hogg, M. (2003). Individualist and collectivist norms: When it's ok to go your own way. European Journal of Social Psychology, 33(1), 57-70. doi:10.1002/ejsp.129.
Conducted two studies to investigate the influence of group norms endorsing individualism and collectivism on the evaluations of group members who display individualist or collect…

Testing the Moderating Role of the Components of Norm Activation on the Relationship between Values and Environmental Behavior

Articles
Milfont, T., Sibley, C., & Duckitt, J. (2010). Testing the moderating role of the components of norm activation on the relationship between values and environmental behavior. Journal of Cross-Cultural Psychology, 41(1), 124-131. doi:10.1177/0022022109350506.
This study replicates and expands Schultz et al.’s (see record 2005-06863-004) findings regarding the applicability of the norm-activation model on self-reported environmental beh…

Value Structures Behind Proenvironmental Behavior

Articles
Nordlund, A., & Garvill, J. (2002). Value structures behind proenvironmental behavior. Environment and Behavior, 34(6), 740-756. doi:10.1177/001391602237244.
The purpose of the study was to test a hierarchical model of the effects of general values, environmental values, problem awareness, and personal norms on general proenvironmental…

On Being Both With Us and Against Us: A Normative Conflict Model of Dissent in Social Groups

Articles
Packer, D. (2008). On being both with us and against us: A normative conflict model of dissent in social groups. Personality and Social Psychology Review, 12(1), 50-72. doi:10.1177/1088868307309606.
Although past research has demonstrated a positive relationship between collective identification and normative conformity, there may be circumstances in which strongly identified…

Misperceiving the College Drinking Norm and Related Problems: A Nationwide Study of Exposure to Prevention Information, Perceived Norms and Student Alcohol Misuse

Articles
Perkins, H., Haines, M., & Rice, R. (2005). Misperceiving the College Drinking Norm and Related Problems: A Nationwide Study of Exposure to Prevention Information, Perceived Norms and Student Alcohol Misuse. Journal of Studies on Alcohol, 66(4), 470-478.
Objective: This study examined (1) the prevalence of misperceptions of college student drinking norms across campuses nationwide, (2) the importance of perceived norms in predicti…

The Personal Norm of Reciprocity

Articles
Perugini, M., Gallucci, M., Presaghi, F., & Ercolani, A. (2003). The personal norm of reciprocity. European Journal of Personality, 17(4), 251-283. doi:10.1002/per.474.
Reciprocity is here considered as an internalized social norm, and a questionnaire to measure individual differences in the internalized norm of reciprocity is presented. The ques…

Differentiating Among Motives for Norm Conformity

Articles
Pool, G., & Schwegler, A. (2007). Differentiating among motives for norm conformity. Basic and Applied Social Psychology, 29(1), 47-60.
Two studies investigated why individuals conform to social norms. The authors propose that individuals conform to social norms to satisfy 3 general motives: accuracy, self-related…

Moving Toward a Theory of Normative Influences: How Perceived Benefits and Similarity Moderate the Impact of Descriptive Norms on Behaviors

Articles
Rimal, R., Lapinski, M., Cook, R., & Real, K. (2005). Moving toward a theory of normative influences: How perceived benefits and similarity moderate the impact of descriptive norms on behaviors. Journal of Health Communication, 10(5), 433-450. doi:10.1080/10810730591009880.
In recent years researchers have focused attention on understanding the role of normative factors in influencing behaviors. Although there is some evidence to support the idea tha…

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