Crafting Persuasive Pro-Environment Messages USDA Booklet?

Forums
Terre Dunivant San Luis Obispo July 25, 2006 02:48 PM
Hi, Does anyone know how to get ahold of a copy of the USDA booklet for environmental managers about incorporating social science research into designing persuasive pro-envir…

Positive vs. Negative Images

Forums
Jay Kassirer Ottawa April 13, 2007 01:35 PM
In designing messages on prompts and other communications, we are advised to use positive wording that describes the behavior we want, rather than negative wording that asks peopl…

Typology of Commonly Used Energy Saving Message Themes....

Forums
Jernej Markelj October 09, 2007 08:00 PM
Hello, I am trying to create a typology of commonly used message themes conveyed in energy saving ads and public service announcements (like social responsibility, cost savin…

Psychological Study

Forums
Gaye Foster December 18, 2007 06:34 AM
Hello everyone, I am a 4th year Bachelor of Psychology student at Central Queensland University in Australia and I will be doing my thesis next year. My topic is based on the…

CBSM and Scale, John Edwards Message Resonnating with Iowa Voters

Forums
Nancy Adams Le Roy December 29, 2007 04:02 PM
Doug, the book Fostering Sustainable Behavior, and social marketing were mentioned in Richard Heinberg's latest book -- Peak Everything Waking up to the Century of Declines, o…

Humor and Changing Environmental Behavior

Forums
Andrea Clarke Fort Collins, Colorado October 14, 2008 10:59 AM
While you may not be close enough to American University in Washington, D.C. to take advantage of this, you might be interested in the videos: * * *Using the Power of Humor…

Behavior Modifying Apothegm

Forums
Saundra Edwards December 06, 2008 11:44 AM
Thanks to all of you, We need a series of behavioral modifying apothegms for some banners that will be used at some green collar events. The banners will be used to help direc…

Normative, Gain and Hedonic Goal Frames Guiding Environmental Behavior

Articles
Lindenberg, S., & Steg, L. (2007). Normative, Gain and Hedonic Goal Frames Guiding Environmental Behavior. Journal of Social Issues, 63(1), 117-137. doi:10.1111/j.1540-4560.2007.00499.x.
This article discusses new developments about goal-dependent framing and multiple goal frames (sometimes also called "multiple motives"), which are highly relevant for understandi…

Stand Against Corona Pledge and Study Results on Prosocial Messaging to Motivate Collective Action

Forums
Liz Foote Maui May 28, 2020 01:40 AM
Did anyone see, or participate in, the #StandAgainstCorona online pledge? So far over 2700 people have taken the pledge. It was actually created as an field experiment to test dif…

Mask Use, Messaging, and Social Norms

Forums
Liz Foote Maui June 03, 2020 01:58 AM
As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…

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