Washington Post on Electronic "Peer Pressure"
Prediction and Behaviour
Ambassador, Peer recruitment, Block Leader, Brand Evangelist Programs
Local Action on Climate Change
Brilliant Web Banner Campaign for UK's Energy Saving Trust
Don't Miss the Article on Social Norms
Differential Effects of Exposure to Social Norms Campaigns: A Cause for Concern
Campo, S., & Cameron, K. (2006). Differential effects of exposure to social norms campaigns: A cause for concern. Health Communication, 19(3), 209-219. doi:10.1207/s15327027hc1903_3.
Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns
Campo, S., Cameron, K., Brossard, D., & Frazer, M. (2004). Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns. Communication Monographs, 71(4), 448-470. doi:10.1080/0363452042000307498.
A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking
DeJong, W., Schneider, S., Towvim, L., Murphy, M., Doerr, E., Simonsen, N., et al. (2006). A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking. Journal of Studies on Alcohol, 67(6), 868-879
A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking: A Replication Failure
DeJong, W., Schneider, S., Towvim, L., Murphy, M., Doerr, E., Simonsen, N., et al. (2009). A multisite randomized trial of social norms marketing campaigns to reduce college student drinking: A replication failure. Substance Abuse, 30(2), 127-140. doi:10.1080/08897070902802059.