Health

The impact of vivid messages on reducing energy consumption related to hot water use.

Articles
Bailey, J. O., Bailenson, J. N., Flora, J., Armel, K. C., Voelker, D., & Reeves, B. (2015). The impact of vivid messages on reducing energy consumption related to hot water use. Environment and Behavior, 47(5), 570-592.
Research suggests that vivid and personalized interventions influence proenvironmental attitudes and behaviors. Through the use of immersive virtual environment technology, people…

Memorable messages and the H1N1 flu virus.

Articles
Miczo, N., Danhour, E., Lester, K. E., & Bryant, J. (2013). Memorable messages and the H1N1 flu virus. Western Journal of Communication, 77(5), 625-644.
This study applied the control theory explanation of memorable message to H1N1 prevention. Participants (N = 204) described an H1N1 prevention memorable message and then evaluated…
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