In the early 2000s, childhood obesity became a critical health issue in the United States identified by the Centers for Disease Control. In response to this development, the popul…
Launched by the San Francisco Department of Public Health (SFDPH), Healthy Penis was a social marketing campaign designed to increase syphilis testing and awareness among gay and …
Created as part of a larger HIV prevention project, the campaign described here was developed to reduce new HIV infections among the most-at-risk-populations in Vietnam – sex work…
In conjunction with hosting World Blood Donor Day in 2010, Barcelona launched the Barcelona is full blooded campaign to raise public awareness of the importance of donating blood.…
This paper explores two different case studies where mass campaigns were used to address antibiotic use. Both cases emphasize the importance of understanding the target audience’s…
To promote the reduction of home energy consumption and energy use related to food and transportation, Girl Scouts created the Girls Learning Energy and Environment Program (GLEE)…
Woodside Gets Active was a three-month-long campaign that aimed to increase physical activity amongst parents and their children in Woodside (UK), an area known for having high le…
Targeting gay men in the inner Melbourne region, the Drama Downunder campaign was designed to (1) increase access to diagnosis, treatment, and care of sexually transmitted infecti…
Ahead of the 2007 flu season, the Florida Department of Health decided to take on a new approach to pandemic preparedness – instead of implementing an information intensive campai…
Eat Smart to Play Hard (ESPH) was an obesity prevention campaign designed to increase fruit and vegetable consumption among 8–11-year-olds in both urban and rural school settings.…