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Testing the effects of social norms and behavioral privacy on hand washing: A field experiment.

Articles
Lapinski, M. K., Maloney, E. K., Braz, M., & Shulman, H. C. (2013). Testing the effects of social norms and behavioral privacy on hand washing: A field experiment. Human Communication Research, 39(1), 21-46.
A 2-part study examines the influence of normative messages on college males’ hand washing perceptions and behaviors. Study 1 tests for the appropriateness of hand washing as a ta…
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The effects of social norms on male hygiene.

Articles
Nalbone, D. P., Lee, K. P., Suroviak, A. R., & Lannon, J. M. (2005). The effects of social norms on male hygiene. Individual Differences Research, 3(3), 171-176.
Numerous studies have found that individuals are more likely to comply with social norms when in the presence of others. To test the hypothesis that restroom hygiene norms would b…
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Portland’s Smart Trips Welcome Program

Cases
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…
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Advocacy, Education, and Policy Development: A Collaborative Approach To Combating Childhood Obesity

Cases
The San Diego County Childhood Obesity Initiative (COI) works to reduce and prevent childhood obesity through advocacy, education, and policy development. A number of initiatives …
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Smarter Travel in Outer London: Integrated Marketing in the UK

Cases
Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…
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Stepping It Up

Cases
Developed in the Region of Peel, Ontario, Stepping It Up was a program designed to reduce car traffic and increase walking and cycling to school by working with elementary school …
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Vancouver’s Employee Trip Reduction Program

Cases
Vancouver’s Employee Trip Reduction Program was launched by the Greater Vancouver Regional District (GVRD) to reduce single-occupant vehicle commuter travel among its employees, p…
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VERB

Cases
Launched in 2002 by the Centers for Disease Control and Prevention, VERB was a ‘for-kids-by-kids’ multicultural campaign aimed at increasing and maintaining physical activity amon…
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British Columbia’s Way to Go! Program

Cases
British Columbia’s Way to Go! program was created in response to data that showed a sharp increase in the number of students traveling to school by car between 1984 and 1994. Conc…
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Woodside Gets Active

Cases
Woodside Gets Active was a three-month-long campaign that aimed to increase physical activity amongst parents and their children in Woodside (UK), an area known for having high le…

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