CBSM Recommends

Testing the effects of social norms and behavioral privacy on hand washing: A field experiment.

Articles
Lapinski, M. K., Maloney, E. K., Braz, M., & Shulman, H. C. (2013). Testing the effects of social norms and behavioral privacy on hand washing: A field experiment. Human Communication Research, 39(1), 21-46.
A 2-part study examines the influence of normative messages on college males’ hand washing perceptions and behaviors. Study 1 tests for the appropriateness of hand washing as a ta…
CBSM Recommends

The effects of social norms on male hygiene.

Articles
Nalbone, D. P., Lee, K. P., Suroviak, A. R., & Lannon, J. M. (2005). The effects of social norms on male hygiene. Individual Differences Research, 3(3), 171-176.
Numerous studies have found that individuals are more likely to comply with social norms when in the presence of others. To test the hypothesis that restroom hygiene norms would b…
CBSM Recommends

BU’s Condom Fairy Turns Five

Cases
Run by Student Health Services Wellness & Prevention at Boston University, Condom Fairy was a program created in response to the growing number of college students reporting that …
CBSM Recommends

Don’t Kid Yourself Campaign

Cases
Run across a six-state region (Colorado, Montana, North Dakota, South Dakota, Utah, and Wyoming), the Don’t Kid Yourself campaign was created to help reduce incidences of unintend…
CBSM Recommends

Malawi’s BRIDGE Project

Cases
Developed to address the rapidly increasing rate of HIV infections in Malawi, the BRIDGE Project had five main objectives: (1) increase the median age for becoming sexually active…
CBSM Recommends

Evaluating the impact of the narrow cast marketing of ‘Snake Condoms’ to indigenous youth

Cases
Created through a joint initiative between Marie Stopes Australia, the Victorian Aboriginal Community Controlled Health Organization (VACCHO), and the Mildura Aboriginal Health Se…
CBSM Recommends

SCIP Improves Contraceptive Uptake in Mozambique

Cases
In 2009, Pathfinder International and its partners implemented the Strengthening Communities through Integrated Programming (SCIP) project in Nampula province, Mozambique with a g…
CBSM Recommends

loveLife: Preventing HIV Among South African Youth

Cases
In 1997, South Africa was in the midst of a growing HIV epidemic. In an effort to combat the spread of HIV, the Kaiser Family Foundation, working with the National Health Foundati…
CBSM Recommends

Chlamydia Outreach Advice Screening and Treatment (COAST)

Cases
Developed by North East Lincolnshire Care Trust Plus and NHS North Lincolnshire, the Chlamydia Outreach Advice Screening and Treatment (COAST) program offered free Chlamydia scree…
CBSM Recommends

AIDS Peer Education Program

Cases
Originally created in 1987 by a high school nurse and biology teacher in the Montérégie region of Quebec, the AIDS Peer Education Program was designed to reduce the incidence of s…
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing