Targeting gay men in the inner Melbourne region, the Drama Downunder campaign was designed to (1) increase access to diagnosis, treatment, and care of sexually transmitted infecti…
Developed in the Region of Peel, Ontario, Stepping It Up was a program designed to reduce car traffic and increase walking and cycling to school by working with elementary school …
Woodside Gets Active was a three-month-long campaign that aimed to increase physical activity amongst parents and their children in Woodside (UK), an area known for having high le…
This paper explores two different case studies where mass campaigns were used to address antibiotic use. Both cases emphasize the importance of understanding the target audience’s…
In conjunction with hosting World Blood Donor Day in 2010, Barcelona launched the Barcelona is full blooded campaign to raise public awareness of the importance of donating blood.…
In an effort to increase colorectal cancer screening rates among low-income Asian Americans, Hispanics, and African Americans ages 50 to 75, Cook County created the Colorectal Can…
In 2003, the Utah Cancer Action Network (UCAN), which aims to reduce cancer incidence and mortality in the state, selected skin and colon cancers as their top priorities. With the…
Gulfside Healthcare Services’ healthcare workers care for the majority of their patients at home. Because workers are not always in the same setting (or in a controlled environmen…
In the summer of 2008, Réseau Africain de l’Éducation pour la Santé (RAES) developed and implemented a health communications pilot project targeting secondary school students thro…
Created as part of a larger HIV prevention project, the campaign described here was developed to reduce new HIV infections among the most-at-risk-populations in Vietnam – sex work…
