Health

The impact of vivid messages on reducing energy consumption related to hot water use.

Articles
Bailey, J. O., Bailenson, J. N., Flora, J., Armel, K. C., Voelker, D., & Reeves, B. (2015). The impact of vivid messages on reducing energy consumption related to hot water use. Environment and Behavior, 47(5), 570-592.
Research suggests that vivid and personalized interventions influence proenvironmental attitudes and behaviors. Through the use of immersive virtual environment technology, people…

Memorable messages and the H1N1 flu virus.

Articles
Miczo, N., Danhour, E., Lester, K. E., & Bryant, J. (2013). Memorable messages and the H1N1 flu virus. Western Journal of Communication, 77(5), 625-644.
This study applied the control theory explanation of memorable message to H1N1 prevention. Participants (N = 204) described an H1N1 prevention memorable message and then evaluated…

Cancer communication and informatics research across the cancer continuum.

Articles
Hesse, B.W., Beckjord, E., Rutten, L.J.F., Fagerlin, A., & Cameron, L.D. (2015). Cancer communication and informatics research across the cancer continuum. American Psychologist, 70(2), 198-210.
Over the past decade, dramatic changes brought about by a rapid diffusion of Internet technologies, cellular telephones, mobile devices, personal digital assistants, electronic he…

Scoreboard advertising at sporting events as a health promotion medium.

Articles
Lynch, B.M. & Dunn, J. (2003). Scoreboard advertising at sporting events as a health promotion medium. Health Education Research, 18(4), 488-492.
This report describes spectator recall of SunSmart skin cancer prevention advertising displayed on the Brisbane Cricket Ground scoreboard at intermittent periods throughout the 19…

Emerging from COVID-19 lockdown

Forums
Julie Cook Kitchener Jun 5, 2020 0:59 am
So many of us are thinking right now about how the world will transition out of COVID-19 lockdown. This blog post from Griffith University features Professor Jeff French, who is t…

COVID-19 Vaccination Uptake Strategies

Forums
Julie Cook Kitchener Aug 26, 2020 16:23 pm
Hi all, The European Social Marketing Association recently shared an academic paper that was published in July 2020, entitled "Key Guidelines in Developing a Pre-emptive COVID-19…
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Portland’s Smart Trips Welcome Program

Cases
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…
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Advocacy, Education, and Policy Development: A Collaborative Approach To Combating Childhood Obesity

Cases
The San Diego County Childhood Obesity Initiative (COI) works to reduce and prevent childhood obesity through advocacy, education, and policy development. A number of initiatives …
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Smarter Travel in Outer London: Integrated Marketing in the UK

Cases
Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…
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Stepping It Up

Cases
Developed in the Region of Peel, Ontario, Stepping It Up was a program designed to reduce car traffic and increase walking and cycling to school by working with elementary school …

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