Starve a Vampire, Donate Blood was an American Red Cross campaign developed in partnership with the television network CW. The goal of the program was two-fold; to promote CW’s ne…
In conjunction with hosting World Blood Donor Day in 2010, Barcelona launched the Barcelona is full blooded campaign to raise public awareness of the importance of donating blood.…
This paper explores five different approaches to antibiotic stewardship, providing examples of how international collaborations can address optimal prescribing. Each approach exam…
As part of a larger, existing effort to promote cleaner air in the Detroit region, the goal of the Ozone Action Program was to attain and maintain the National Ambient Air Quality…
The Clean Air Commute was created to encourage members of the public to use a cleaner means of transportation on one day during the month of June. While the program quickly gained…
Bologna’s Bella Mossa program explored how positive incentives could be used to encourage citizens to reconsider their travel choices, reducing the number of trips made in convent…
In Playa Vista, California, Ability2Change work-place based transportation campaigns used custom services and incentives to decrease single-occupant-vehicle (SOV) peak period beha…
Created in King County, Washington, Capitol Hill In Motion was a campaign designed to encourage car users and car-owning households in communities where 70% of people were already…
Chicago’s Go Program was designed to help residents walk, bike, ride transit, and use bike share more frequently while driving alone less often. Outside of promoting alternative f…
Seattle’s Just One Trip campaign aims to get residents to reduce the number of drive-alone trips they make on a weekly basis, replacing them with green travel alternatives includi…
