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Community-Wide Campaign to Promote Physical Activity Among Midlife and Older Adults: Lessons Learned from AARP’s Active for Life™ Campaign and a Synopsis of Evidence-Based Interventions

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Active for Life™ (AFL), a social marketing campaign supported by the Robert Wood Johnson Foundation (RWJF) and planned and implemented by AARP was created to help sedentary midlif…
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The West of Scotland Cancer Awareness Project

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Created in 2003, the West of Scotland Cancer Awareness Project aimed to encourage individuals belonging to at-risk populations in the region to contact the National Health Service…
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Eat Smart to Play Hard

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Eat Smart to Play Hard (ESPH) was an obesity prevention campaign designed to increase fruit and vegetable consumption among 8–11-year-olds in both urban and rural school settings.…
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Fuel Zone

Cases
Initially designed to get students back into school dining halls to eat school prepared meals, Fuel Zone was a program launched in Glasgow’s primary and secondary schools that lat…
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Montreal Dietary Dispensary

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Working with women with at risk pregnancies in the Greater Montreal Area in order to reduce instances of low birth weight in babies was the goal of the Montreal Dietary Dispensary…
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Virgin Atlantic’s Airline Captains Improve Fuel Efficiency

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In 2014, Virgin Atlantic Airways (VAA) conducted a pilot with its captains to determine how monitoring, performance information, personal targets, and prosocial incentives would i…
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TDM at Seattle Children’s Hospital

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Since 1995, Seattle Children’s Hospital has run a trip reduction program designed to reduce the number of employees driving alone to work to just 30% of trips by 2030. In the init…

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