Clean Builder Program

Cases
St. John's Clean and Beautiful is dedicated to increasing environmental awareness, reducing litter, and encouraging community beautification. The Clean Builder program is designed…

Adopt-A-Road

Cases
Adopt-A-Road is a successful program that encourages waste reduction in southern Indiana. The goal is to obtain volunteers who will adopt at least one mile of a road. Individuals …

Field and Laboratory Studies of Littering

Articles
Krauss, R. M. & Freedman, J. L. & Whitcup, M. (1978). Field and laboratory studies of littering. Journal of Experimental Social Psychology, 14, 1, 109-122.
Reports 2 field and 2 laboratory experiments on littering behavior. In Exp I, observations of 1,765 Ss at 9 locations in the New York City area showed that littering rates varied …

Litter Reduction: A Review and Integration of the Literature. Special Issue: Litter Control and Recycling

Articles
Huffman, K. T., Grossnickle, W. F., Cope, J. G., & Huffman, K. P. (1995). Litter reduction: A review and integration of the literature. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 153-183.
Examined 40 articles and 59 studies that employed either an antecedent strategy (ATS) or consequence strategy (CQS) to integrate behavioral and social changes in communities and i…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing