Children: A Critical Link for Changing Driving Behavior

Cases
Way To Go! School Program: www.waytogo.icbc.bc.ca, York: ttp://www.sustreport.org/news/driving_behaviour.html
Car emissions have a large impact on children's health. Current public strategies for reducing health impacts have encouraged people to drive fuel-efficient cars, reduce the amoun…

Global Action Plan Community Lifestyles Campaign

Cases
Gershon, D. & Gilman, R. (1991). Household ecoteam workbook: A six month program to bring your household into environmental balance. Uxbridge, Ontario:
The Global Action Plan (GAP) Community Lifestyles Campaign is targeted at households. A group of friends or neighbors get together eight times over 4 months. At each of these meet…

Psychological resistance against attempts to reduce private car use

Articles
Tertoolen G., van Kreveld D. & Verstraten B. (1998). Psychological resistance against attempts to reduce private car use. Transportation Research Part A: Policy and Practice, 32 (3), 171-181.
The aim of the research was to investigate the effects of information, feedback and commitment on car use and attitudes related to car use. In a field experiment (N = 350) users o…

Behavioural Responses to Climate Change: Asymmetry of Intentions and Impacts

Articles
Whitmarsh, L. (2009, March). Behavioural responses to climate change: Asymmetry of intentions and impacts. Journal of Environmental Psychology, 29(1), 13-23.
In seeking to determine whether climate change mitigation strategies are effective, researchers and policy-makers typically use energy consumption as an indicator. UK government d…

Acceptability of Travel Demand Management Measures: The Importance of Problem Awareness, Personal Norm, Freedom, and Fairness

Articles
Eriksson, L., Garvill, J., & Nordlund, A. (2006). Acceptability of travel demand management measures: The importance of problem awareness, personal norm, freedom, and fairness. Journal of Environmental Psychology, 26(1), 15-26. doi:10.1016/j.jenvp.2006.05.003.
Acceptability of travel demand management (TDM) with the aim of reducing private car use is modeled following a hierarchical set of beliefs. In a two-part model, pro-environmental…

Smarter Choices: Assessing the Potential to Achieve Traffic Reduction Using 'Soft Measures'

Articles
Cairns, S., Sloman, L., Newson, C., Anable, J., Kirkbride, A., Goodwin, P. (2008). Smarter choices: Assessing the potential to achieve traffic reduction using 'Soft measures'. Transport Reviews, 28(5), 593-618.
In recent years, there has been a growing interest in a range of transport policy initiatives which are designed to influence people's travel behaviour away from single-occupancy …
CBSM Recommends

Effecting Durable Change: A Team Approach to Improve Environmental Behavior in the Household

Articles
Staats, H., Harland, P., & Wilke, H. (2004). Effecting Durable Change: A Team Approach to Improve Environmental Behavior in the Household. Environment and Behavior, 36(3), 341-367.
Interventions for voluntary proenvironmental behavior change usually target a limited number of behaviors and have difficulties in achieving durable change. The EcoTeam Program (E…
CBSM Recommends

Portland’s Smart Trips Welcome Program

Cases
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…
CBSM Recommends

Smarter Travel in Outer London: Integrated Marketing in the UK

Cases
Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…
CBSM Recommends

Vancouver’s Employee Trip Reduction Program

Cases
Vancouver’s Employee Trip Reduction Program was launched by the Greater Vancouver Regional District (GVRD) to reduce single-occupant vehicle commuter travel among its employees, p…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing