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The Fifth Guy Campaign

Cases
Ahead of the 2007 flu season, the Florida Department of Health decided to take on a new approach to pandemic preparedness – instead of implementing an information intensive campai…
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Stepping It Up

Cases
Developed in the Region of Peel, Ontario, Stepping It Up was a program designed to reduce car traffic and increase walking and cycling to school by working with elementary school …
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Vancouver’s Employee Trip Reduction Program

Cases
Vancouver’s Employee Trip Reduction Program was launched by the Greater Vancouver Regional District (GVRD) to reduce single-occupant vehicle commuter travel among its employees, p…
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Minority Organ Donation: The Power of an Educated Community

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In the late 1970s a grassroots movement emerged that aimed to increase organ donation rates among minorities in the United States. As part of this movement, 40 individuals were br…
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British Columbia’s Way to Go! Program

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British Columbia’s Way to Go! program was created in response to data that showed a sharp increase in the number of students traveling to school by car between 1984 and 1994. Conc…
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Woodside Gets Active

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Woodside Gets Active was a three-month-long campaign that aimed to increase physical activity amongst parents and their children in Woodside (UK), an area known for having high le…
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Heat Loss Images, Norm Appeals Raise Impacts in Medicine Hat

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Medicine Hat, a city in western Canada with a municipally owned utility, was interested in exploring how consumers would respond to receiving information on their home’s heat loss…
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Europe’s Energy Neighborhoods

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Based on a campaign run in Belgium in 2003, Europe’s Energy Neighborhoods was a program designed to allow neighborhoods to ‘bet’ with their municipalities that they could reduce e…
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Alameda’s Green Purchasing Program

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As part of Alameda County’s (California, USA) goal to achieve a minimum 15% reduction in operational greenhouse gas emissions, the County’s Climate Executive Committee identified …
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Peru: A Handwashing Behavior Change Journey

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The Handwashing Initiative (HWI) was created in an effort to increase handwashing with soap among mothers and children in Peru. A formative research study was used to confirm the …
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