This paper explores two different case studies where mass campaigns were used to address antibiotic use. Both cases emphasize the importance of understanding the target audience’s…
In conjunction with hosting World Blood Donor Day in 2010, Barcelona launched the Barcelona is full blooded campaign to raise public awareness of the importance of donating blood.…
Operating under the Denver Regional Council of Governments Way to Go program, Schoolpool is a program designed to get students to and from school via carpool, mass transit, walkin…
In 2003, the Utah Cancer Action Network (UCAN), which aims to reduce cancer incidence and mortality in the state, selected skin and colon cancers as their top priorities. With the…
In an effort to increase colorectal cancer screening rates among low-income Asian Americans, Hispanics, and African Americans ages 50 to 75, Cook County created the Colorectal Can…
Cancer Council Western Australia (WA) created the Find Cancer Early campaign in 2011 to increase awareness of the common signs and symptoms of breast, bowl, lung, and prostate can…
A West Midlands National Health Service (NHS) program, ‘what’s pants, but could save your life?’ was designed to achieve a sustained increase in cervical screening amongst women 2…
Gulfside Healthcare Services’ healthcare workers care for the majority of their patients at home. Because workers are not always in the same setting (or in a controlled environmen…
The Handwashing Initiative (HWI) was created in an effort to increase handwashing with soap among mothers and children in Peru. A formative research study was used to confirm the …
Hospital de Barillas was one of many hospitals participating in the USAID Maternal Child Survival Program’s Clean Clinic Approach which worked with national ministries of health t…