As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…
I saw these graphics posted on Twitter, presented as a great example of social proof. I think they also use humor pretty well. I'm not sure where they came from; for starters I di…
As someone who watched NY Governor Andrew Cuomo’s daily coronavirus briefings pretty religiously, I enjoyed reading this opinion piece from Australia about how leaders should comm…
Hi all,
This is an interesting article that advocates for a "moralizing" approach to behaviour change in the face of COVID-19. Both second hand smoke and drunk driving campaigns…
Hi everyone,
Last year, the World Bank published a report entitled "Behavioral science around the world: Profiles of 10 countries". They provide details on what these 10 countrie…
Hi all,
The European Social Marketing Association recently shared an academic paper that was published in July 2020, entitled "Key Guidelines in Developing a Pre-emptive COVID-19…
As described in this article, the firm The Behavioural Architects has released a free resource to help with physical distancing and people movement, specifically the behaviors of …
Hi all,
I just lectured about biodiversity loss at the University of Waterloo, and have recently come across a fabulous behaviour change toolkit for practitioners working in the …
I’m sharing a recent article published in PLOSOne about a study carried out in Israel that investigated the effect of different messaging strategies on no-shows and appointment ca…