Developed by the California branch of Donate Life America, the following communication campaign was launched in April of 2005 to get California residents to share their organ dona…
In the late 1970s a grassroots movement emerged that aimed to increase organ donation rates among minorities in the United States. As part of this movement, 40 individuals were br…
The following case study explores how a popular primetime television drama, Numb3rs, was used to inform audiences of issues surrounding organ donation and, as a result, encourage …
In response to the UK having one of the highest rates of family refusal for organ donation in the Western world, the NHS Blood and Transplant (NHSBT) conducted a stakeholder engag…