Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns

Articles

Campo, S., Cameron, K., Brossard, D., & Frazer, M. (2004). Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns. Communication Monographs, 71(4), 448-470. doi:10.1080/0363452042000307498.

College students' processing of alcohol, smoking, and exercise social norms messages, and related effects on judgments, attitudes toward one's own behaviors, and attitudes toward …

Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns

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