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Drama Downunder

Cases
Targeting gay men in the inner Melbourne region, the Drama Downunder campaign was designed to (1) increase access to diagnosis, treatment, and care of sexually transmitted infecti…
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Using Formative Research to Promote Behavior Change among Male Clients of Female Sex Workers in Vietnam

Cases
Created as part of a larger HIV prevention project, the campaign described here was developed to reduce new HIV infections among the most-at-risk-populations in Vietnam – sex work…
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Love to Ride

Cases
Once known as Challenge for Change, the Love to Ride program was introduced in the UK by its creator Thomas Stokell to: (1) encourage more people to take up cycling and (2) encour…
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Starve a Vampire, Donate Blood

Cases
Starve a Vampire, Donate Blood was an American Red Cross campaign developed in partnership with the television network CW. The goal of the program was two-fold; to promote CW’s ne…

The Effects of Sign Prompts and Large Receptacles on Highway Littering in Richmond, Virginia

Cases
Finnie, W. C. (1973). Field experiments in litter control. Environment and Behavior, 5, 2, 123-144.
After conducting a literature review, sign prompts and waster receptacles were employed in a pilot program for highway litter control. There were three conditions in the pilot pro…

Improving Participation in a Newspaper Recycling Program in Apartment Complexes Using Prompts

Cases
Reid, D. H., Luyben, P. D., Rawers, R. J. & Bailey, J. S. (1976). Newspaper recycling behavior: the effects of prompting and proximity of containers. Environment and Behavior, 8, 471-481.
A literature review revealed that prompts are an effective method to improve participation in recycling programs. Furthermore, recycling increases when containers are in close pro…

Recycling at Festivals and Public Events

Cases
The international environmental agency for local governments (ICLEI) have a mission to build and serve a worldwide movement of local governments to achieve tangible improvements i…

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