Encouraging Environmentally Friendly Shopping using Prompts, Commitment and Norms

Cases
Customers at a Zehr's supermarket in Kitchener, Ontario were encouraged to purchase environmentally friendly products. 168 products were identified that either had least-waste pac…

Altruism and Market-Like Behavior: An Analysis of Willingness to Pay for Recycled Paper Products

Articles
Guagnano, G. A. (2001). Altruism and market-like behavior: An analysis of willingness to pay for recycled paper products.. Population & Environment: A Journal of Interdisciplinary Studies, 22, 4, 425-438.
Discusses the contrast between self-interested behavior guided by rational choice and altruistic behavior guided by normative considerations. This study suggests that market and m…

The Effects of Videotape Modeling and Daily Feedback on Residential Electricity Conservation, Home Temperature and Humidity, Perceived Comfort, and Clothing Worn: Winter and Summer

Articles
Winett, R. A., Hatcher, J. W., Fort, T. R., Leckliter, I. N., Love, S. Q., Riley, A. W., & Fishback, J. F. (1982). The effects of videotape modeling and daily feedback on residential electricity conservation, home temperature and humidity, perceived comfort, and clothing worn: Winter and summer. Journal of Applied Behavior Analysis, 15, 3, 381-402.
Two studies were conducted in all-electric residences in the winter ( n = 83) and summer ( n = 54) to ascertain how energy conservation strategies focusing on the thermostat cha…

Social Meaning and Social Context of Environmentally-Relevant Behavior: Shopping, Wrapping, and Disposing

Articles
Hormuth, S. E. (1999). Social meaning and social context of environmentally-relevant behavior: Shopping, wrapping, and disposing. Journal of Environmental Psychology, 19, 3, 277-286.
Presents an eco-psychological approach to environmentally-relevant behavior, taking into account the person-environment relationship, its social and physical elements, and the soc…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing