The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising

Articles
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Investigated "sick baby" and "well baby"communication strategies in environmental or social marketing. Two studies were conducted with 300 adults. In the 1st study, 95 Ss were use…

Commitment, Behavior, and Attitude Change: An Analysis of Voluntary Recycling. Special Issue: Green Psychology

Articles
Werner, C. M., Turner, J., Shipman, K., Twitchell, F. S., et al. (1995). Commitment, behavior, and attitude change: An analysis of voluntary recycling. Special Issue: Green psychology. Journal of Environmental Psychology, 15, 3, 197-208.
Describes a project designed to help local agencies select a method of inducing residents to participate in a free curbside recycling program. The project also provided an opportu…

Who Recycles and When? A Review of Personal and Situational Factors

Articles
Schultz, P. W., Oskamp, S., & Mainieri, T. (1995). Who recycles and when? A review of personal and situational factors. Journal of Enviornmental Psychology, 15, 2, 105-121.
Reviews 80 studies, published 1969-1995, to examine recyling behaviors as differentiated from attitudes and intentions. The effects on recycling behavior of both personal variabl…

Preparing for the Environmental Decade: A Field Experiment on Recycling Behavior

Articles
Krendl, K. A., Olson, B., & Burke, R. (1992). Preparing for the environmental decade: A field experiment on recycling behavior. Journal of Applied Communication Research, 20, 1, 19-36.
Examines the impact of a communication campaign designed to encourage recycling participation in a community curbside pickup program. Residents in the study were contacted in 1 of…

Recycling as a Marketing Problem: A Framework for Strategy Development. Special Issue: Psychology, Marketing, and Recycling

Articles
Shrum, L. J., Lowrey, T. M., & McCarty, J. A. (1994). Recycling as a marketing problem: A framework for strategy development. Special Issue: Psychology, marketing, and recycling. Psychology and Marketing, 11, 4, 393-416.
Provides a framework for integrating past recycling research by conceptualizing recycling compliance as a marketing problem. Within a social marketing framework, recycling behavio…

The Role of Memory in Understanding and Encouraging Recycling Behavior. Special Issue: Psychology, Marketing, and Recycling

Articles
Heckler, S. E. (1994). The role of memory in understanding and encouraging recycling behavior. Special Issue: Psychology, marketing, and recycling. Psychology and Marketing, 11, 4, 375-392.
Explores the role of memory processes in 2 aspects of recycling behavior. First, traditional research in cognitive psychology, communication, and consumer behavior is discussed br…

1992 Waste Management Communication Study: Executive Summary

Articles
Regional Municipality of PEEL (1993). 1992 Waste Management Communication Study: Executive summary. Peel: Regional Municipality of Peel.

Effects of Verbal Prompting and Block Characteristics on Participation in Curbside Newspaper Recycling

Articles
Spaccarelli, S., Zolik, E. & Jason, L. A. (1989-1990). Effects of verbal prompting and block characteristics on participation in curbside newspaper recycling. Journal of Environmental Systems, 19, 1, 45-57.
The effects of two prompting procedures to promote curbside recycling of newspapers were evaluated. Results indicated no effect on weekly percent participation after handbills al…

Tin Recycling: Awareness, Comprehension, Attitude, Intention and Behavior

Articles
Kok, G., & Siero, S. (1985). Tin recycling: Awareness, comprehension, attitude, intention and behavior. Journal of Economic Psychology, 6, 2, 157-173.
Investigated factors that influence participation in a tin-recycling program. Three theoretical viewpoints are integrated in a stepwise model of participation: (1) attitude change…

Recycling as Altruistic Behavior: Normative and Behavioral Strategies to Expand Participation in a Community Recycling Program

Articles
Hopper, J. R., & Nielsen, J. M. (1991). Recycling as altruistic behavior: Normative and behavioral strategies to expand participation in a community recycling program. Environment and Behavior, 23, 2, 195-220.
Experimental and survey data from 122 residents of a large urban neighborhood with a community-wide curbside recycling program confirm that recycling behavior is consistent with S…

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