Using E-mail Listservs to Promote Environmentally Sustainable Behaviors

Articles
Artz, N., & Cooke, P. (2007). Using e-mail listservs to promote environmentally sustainable behaviors. Journal of Marketing Communications, 13(4), 257-276.
This paper describes a social marketing campaign that encouraged individuals to adopt environmentally sustainable behaviors such as purchasing green power, installing energy-effic…

Consumer Voices: Adoption of Residential Energy-Efficient Practices

Articles
Niemeyer, S. (2010). Consumer voices: Adoption of residential energy-efficient practices. International Journal of Consumer Studies, 34(2), 140-145. doi:10.1111/j.1470-6431.2009.00841.x.
The purpose of this research is to identify constraining variables that may impinge on adopting energy-efficient practices, materials, equipment and technology in households. The …
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Opting Out in Germany for Non-Renewable Energy

Cases
The following case explores what happened when three communities in Germany elected to have citizens opt-out for non-renewable energy supplies. In each community, the default ener…
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Solarize Boosts Installations and Transforms Solar Markets Across America

Cases
Solarize first came to life in 2009 when a Portland resident interested in installing solar power recruited neighbors to join them in “going solar” to get a volume discount. Once …

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