The Effect of Commitment on Adoption and Diffusion of Grass Cycling. Special Issue: Litter Control and Recycling

Cobern, M. K., Porter, B.E., Leeming, F.C., & Dwyer, W.O. (1995). The effect of commitment on adoption and diffusion of grass cycling. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 213-232.
Tested the effects of 2 levels of commitment to grass cycling (GC; i.e., not bagging grass clippings). During 4 wks of baseline, data were collected for all houses in 3 homogenous…

Effects of Complaining Versus Negative Word of Mouth on Subsequent Changes in Satisfaction: The Role of Public Commitment

Nyer, P., & Gopinath, M. (2005). Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment. Psychology and Marketing, 22(12), 937-953.
This research reviews the motivation for voice behavior by dissatisfied consumers and demonstrates that facilitating complaining behavior results in reduced levels of negative wor…

The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach

Meneses, G., & Palacio, A. (2007). The response to the commitment with block-leader recycling promotion technique: A longitudinal approach. Journal of Nonprofit & Public Sector Marketing, 17(1-2), 83-102.
This article focuses on the study of the changes in consumers' recycling beliefs, attitudes, and behavior due to the application of one promotion technique: a commitment by block …
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