Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research

Articles
Dennis, M., Soderstrom, E.J., Koncinski, W.S., Cavanaugh, B. (1990). Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research. American Psychologist, 45(10), 1109.
Discusses the limitations of previous energy conservation programs in affecting the behavior of individual consumers. Suggests that the rational-economic model upon which they wer…

The Strength of Weak and Strong Communication Ties in a Community Information Program

Articles
Weenig, M. W. H. (1993). The strength of weak and strong communication ties in a community information program. Journal of Applied Social Psychology, 23, 20, 1712-1731.
Conducted a study in 2 lower-class Dutch neighborhoods to show that it is predominantly through weak ties (external sources) that information will be brought into a clique and tha…

Interconnectivity in Diffusion of Innovations and Market Competition

Articles
Redmond, W. (2004). Interconnectivity in diffusion of innovations and market competition. Journal of Business Research, 57(11), 1295-1302.
Competition among firms frequently involves product innovation and subsequent promotional activity. When these innovations involve new communication technologies, their adoption e…

Changing Homeowners' Behaviors Involving Toxic Household Chemicals: A Psychological, Multilevel Approach

Articles
Werner, C., & Adams, D. (2001). Changing homeowners' behaviors involving toxic household chemicals: A psychological, multilevel approach. Analyses of Social Issues and Public Policy (ASAP), 1(1), 1-32.
We describe an education and behavior change program with a multi-level approach. The program goal is to change how people think about, use, store, and dispose of toxic household …

Changing Homeowners' Use of Toxic Household Products: A Transactional Approach

Articles
Werner, C. (2003). Changing homeowners' use of toxic household products: A transactional approach. Journal of Environmental Psychology, 23(1), 33-45
The present article examines how a multilevel persuasion program might induce environmental attitude and behavior change. An education and behavior change program was developed to…

Social Cognitive Theory of Mass Communication

Articles
Bandura, A. (2001). Social cognitive theory of mass communication. Media Psychology, 3(3), 265-299.
Social cognitive theory provides an agentic conceptual framework within which to analyze the determinants and psychosocial mechanisms through which symbolic communication influenc…

The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach

Articles
Meneses, G., & Palacio, A. (2007). The response to the commitment with block-leader recycling promotion technique: A longitudinal approach. Journal of Nonprofit & Public Sector Marketing, 17(1-2), 83-102.
This article focuses on the study of the changes in consumers' recycling beliefs, attitudes, and behavior due to the application of one promotion technique: a commitment by block …

Motivating Residents to Conserve Energy Without Financial Incentives

Articles
McMakin, A., Malone, E., & Lundgren, R. (2002). Motivating residents to conserve energy without financial incentives. Environment and Behavior, 34(6), 848-863.
Given the aim to motivate people to conserve energy in homes, we need to understand what drives people's energy use behavior and how it can be influenced. This article describes a…

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