To combat the increasing demand on its existing water supply, the Regional Municipality of Durham created the water efficiency program, Water Efficient Durham, which aimed to conv…
Launched in 2002 by the Centers for Disease Control and Prevention, VERB was a ‘for-kids-by-kids’ multicultural campaign aimed at increasing and maintaining physical activity amon…
Since 1995, Seattle Children’s Hospital has run a trip reduction program designed to reduce the number of employees driving alone to work to just 30% of trips by 2030. In the init…
In 2014, Virgin Atlantic Airways (VAA) conducted a pilot with its captains to determine how monitoring, performance information, personal targets, and prosocial incentives would i…
Sponsored by the US Environmental Protection Agency (EPA), WaterSense was a partnership program created to help Americans use less water via water-efficient products, homes, and s…
In 2009, Ed Maibach and colleagues at George Mason University and Climate Central began to discuss the potential for TV weathercasters to band together, creating a community of pr…
Developed to address the rapidly increasing rate of HIV infections in Malawi, the BRIDGE Project had five main objectives: (1) increase the median age for becoming sexually active…
Developed by North East Lincolnshire Care Trust Plus and NHS North Lincolnshire, the Chlamydia Outreach Advice Screening and Treatment (COAST) program offered free Chlamydia scree…
Originally created in 1987 by a high school nurse and biology teacher in the Montérégie region of Quebec, the AIDS Peer Education Program was designed to reduce the incidence of s…
The following case study explores how a popular primetime television drama, Numb3rs, was used to inform audiences of issues surrounding organ donation and, as a result, encourage …
