CBSM Recommends

Portland’s Smart Trips Welcome Program

Cases
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…
CBSM Recommends

Capitol Hill In Motion

Cases
Created in King County, Washington, Capitol Hill In Motion was a campaign designed to encourage car users and car-owning households in communities where 70% of people were already…
CBSM Recommends

Bacterial Resistance and Nosocomial Infections Network

Cases
This paper explores five different approaches to antibiotic stewardship, providing examples of how international collaborations can address optimal prescribing. Each approach exam…
CBSM Recommends

Agita São Paulo

Cases
In 1996, the Agita São Paulo program was launched to help combat the effects of low physical activity in the Brazilian state, particularly among lower income residents, by encoura…
CBSM Recommends

Smarter Travel in Outer London: Integrated Marketing in the UK

Cases
Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…
CBSM Recommends

Fort Collins Efficiency Works (Neighborhoods)

Cases
In 2016, to increase the scale and comprehensiveness of energy efficiency and renewables projects needed to meet its Climate Action Plan in the home sector, Fort Collins created t…
CBSM Recommends

Bear Creek Safe Routes to School Program

Cases
With help from the Safe Routes to School administrator for the Boulder Valley School District in Colorado, Bear Creek initiated the Walking School Bus and other active transportat…
CBSM Recommends

The Clean Air Commute

Cases
The Clean Air Commute was created to encourage members of the public to use a cleaner means of transportation on one day during the month of June. While the program quickly gained…
CBSM Recommends

Water-Efficient Durham

Cases
To combat the increasing demand on its existing water supply, the Regional Municipality of Durham created the water efficiency program, Water Efficient Durham, which aimed to conv…
CBSM Recommends

The West of Scotland Cancer Awareness Project

Cases
Created in 2003, the West of Scotland Cancer Awareness Project aimed to encourage individuals belonging to at-risk populations in the region to contact the National Health Service…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing